Article

Conversions API: Get Started

Meta for Developers Free Intermediate

This is the source of truth Meta itself maintains, so when third-party tutorials disagree this is the page that settles it.

  • Lays out what you need before sending server events: a pixel ID, an access token, and a Business Manager
  • Explains required and recommended fields (event_name, event_time, user_data) for every server event
  • Covers direct integration versus partner integrations like Shopify or a server-side GTM container
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It answers 2 questions

  1. How do I set up Business Manager, the Meta pixel and Conversions API before running ads?
  2. My ads get clicks but no sales, why aren't my Meta ads converting?

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