Article

About Ad Relevance Diagnostics

Meta · Meta Business Help Center Free Intermediate

The official breakdown of quality ranking, engagement rate ranking, and conversion rate ranking, the three diagnostics that tell you whether a low CTR is a creative problem, an audience problem, or a landing page problem before you touch the ad.

  • Three separate rankings (quality, engagement rate, conversion rate) each isolate a different point of failure between impression and purchase.
  • Meta recommends reading all three together, not in isolation, to diagnose why an ad is underperforming.
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The question it answers

  1. Which Meta Ads Manager metrics actually matter, and how do I read them?

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