Article

About Video Ad Metrics on Facebook and Instagram

Meta · Meta Business Help Center Free Beginner

The primary source definition of every video metric Ads Manager reports, so when you build a hold rate calculation you are working off the metrics Meta actually defines, not a third party's guess.

  • Defines the video metrics Ads Manager exposes (ThruPlay, video plays at 25/50/75/95/100 percent) that hold rate formulas are built from.
  • Clarifies what counts as a play versus a completed view, the distinction most hold rate calculations get wrong.
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The question it answers

  1. Which Meta Ads Manager metrics actually matter, and how do I read them?

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