Article

About Advantage+ Detailed Targeting

Meta · Meta Business Help Center Free Beginner

Straight from Meta: explains exactly how Advantage+ detailed targeting expands past your chosen interests, and where it does and does not apply.

  • Advantage+ detailed targeting reaches people beyond your chosen interests when Meta sees stronger performance potential there.
  • It only affects detailed targeting (interests/behaviors), not age, gender, or location, which you still set directly.
  • Not available for Special Ad Category campaigns (housing, employment, financial, social issues).
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The question it answers

  1. Should I use detailed interest targeting or go broad with Advantage+?

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