Article

Conversion Tracking (Meta Pixel Documentation)

Meta · Meta for Developers Free Intermediate

Broad and Advantage+ only work as well as the purchase signal you feed them, this is the reference for getting Pixel and Conversions API events right.

  • Advantage+ and broad targeting lean entirely on your conversion events to find buyers, so signal quality now matters more than audience choices.
  • Covers standard events, custom events, and custom conversions.
  • Weak or duplicate events quietly sabotage an otherwise well-built broad campaign.
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The question it answers

  1. Should I use detailed interest targeting or go broad with Advantage+?

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