Article

Updates to Detailed Targeting

Meta · Meta Business Help Center Free Intermediate

Documents Meta's own mid-2025 move to fold many interest categories into broader groupings, the exact policy shift pushing advertisers toward broad and Advantage+.

  • Meta consolidated many detailed interest categories into broader groupings starting mid-2025.
  • Narrower interest picks increasingly get treated as loose suggestions rather than hard filters.
  • Founders relying on an old interest-targeting playbook should expect it to behave differently than a year ago.
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The question it answers

  1. Should I use detailed interest targeting or go broad with Advantage+?

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