Article

Customer Acquisition Cost: A D2C Guide to Profitability

Razorpay Learn Free Beginner India

Razorpay processes payments for thousands of Indian D2C brands, and this piece gives category wise CAC benchmarks in rupees, letting you translate a learning phase spend into roughly how many customers it should buy you.

  • India CAC benchmarks by category: beauty and personal care Rs 300 to 500, fashion Rs 500 to 800, food and beverage Rs 200 to 400, home decor Rs 800 to 1,200, electronics Rs 1,000 to 2,500.
  • Frames budget decisions around the LTV to CAC ratio, ideally 3 to 1, not spend in isolation.
  • Useful for checking whether your early Meta results are actually healthy for your category.
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It answers 2 questions

  1. How much budget do I actually need to start Meta ads for my brand in India?
  2. What ROAS should I realistically expect from Meta ads for my D2C brand?

Read with it

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  3. The best India-specific explanation of why founders are picking up a mic in the first place - rising CAC and diminishing paid... inc42.com Article D2C's New Media Playbook Inc42
  4. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta
  5. Resets unrealistic expectations with real 2025 benchmark data by vertical, useful for checking your ROAS against your actual... Triple Whale Article What Is a Good ROAS? 2025 Industry Benchmarks and Strategies Triple Whale
  6. The longest running, most revised book in this category, useful for a founder who wants the full mental model of Meta... Entrepreneur Press Book Ultimate Guide to Facebook Advertising (4th edition) Perry Marshall, Bob Regnerus, Thomas Meloche
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