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What Is a Good ROAS? 2025 Industry Benchmarks and Strategies

Triple Whale Free Beginner

Resets unrealistic expectations with real 2025 benchmark data by vertical, useful for checking your ROAS against your actual category instead of a made-up universal target.

  • 2025 ROAS benchmarks segmented by ecommerce vertical
  • Framework for computing your own break-even ROAS from margin
  • Why blended ROAS and platform-reported ROAS diverge
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It answers 2 questions

  1. What ROAS should I actually be targeting, and how do I use benchmarks correctly?
  2. What ROAS should I realistically expect from Meta ads for my D2C brand?

Read with it

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