Article

D2C vs Marketplace in India: Should Indian Brands Sell on Amazon and Flipkart or Build Their Own Channel?

DecodeGrowth Free Beginner India

A practical, decision-oriented take squarely aimed at founders weighing exactly this choice, with less macro fluff than some of the trade-press coverage on the same topic.

  • Frames the decision around control (D2C) vs reach (marketplace) as the core trade-off
  • Suggests early-stage founders test both at small scale rather than debating in the abstract
  • Covers how Amazon/Flipkart fee structures affect the calculus for Indian sellers specifically
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The question it answers

  1. Should I start on marketplaces or build my own D2C site first?

Read with it

  1. A current, India-specific framing of the D2C-vs-marketplace decision, written for exactly the founder audience asking this... YourStory Article D2C vs Marketplace: What Indian Founders Should Choose YourStory
  2. A fulfilment-company's-eye view of the website-vs-marketplace decision, which is useful precisely because it centres on the... Flowspace Article Website vs. Marketplace: Choosing the Right DTC Channel for Your Business Flowspace
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