Article

Website vs. Marketplace: Choosing the Right DTC Channel for Your Business

Flowspace Free Beginner

A fulfilment-company's-eye view of the website-vs-marketplace decision, which is useful precisely because it centres on the operational (not just marketing) implications of each path.

  • Fulfilment complexity differs meaningfully between owned-site and marketplace-only operations
  • Marketplace reach is a genuine head start for brands with zero existing audience
  • Owned-site investment pays off more clearly for brands built on repeat purchase
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The question it answers

  1. Should I start on marketplaces or build my own D2C site first?

Read with it

  1. A current, India-specific framing of the D2C-vs-marketplace decision, written for exactly the founder audience asking this... YourStory Article D2C vs Marketplace: What Indian Founders Should Choose YourStory
  2. A practical, decision-oriented take squarely aimed at founders weighing exactly this choice, with less macro fluff than some of... DecodeGrowth Article D2C vs Marketplace in India: Should Indian Brands Sell on Amazon and Flipkart or Build Their Own Channel? DecodeGrowth
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