Article

D2C vs Marketplace: What Indian Founders Should Choose

YourStory Free Beginner India

A current, India-specific framing of the D2C-vs-marketplace decision, written for exactly the founder audience asking this question, not a generic global strategy piece retrofitted with Indian examples.

  • Owned channels give storefront, pricing and customer-relationship control
  • Marketplaces bring ready-made audience, logistics and instant trust
  • Hybrid approaches are increasingly the norm rather than picking one path
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The question it answers

  1. Should I start on marketplaces or build my own D2C site first?

Read with it

  1. A practical, decision-oriented take squarely aimed at founders weighing exactly this choice, with less macro fluff than some of... DecodeGrowth Article D2C vs Marketplace in India: Should Indian Brands Sell on Amazon and Flipkart or Build Their Own Channel? DecodeGrowth
  2. A fulfilment-company's-eye view of the website-vs-marketplace decision, which is useful precisely because it centres on the... Flowspace Article Website vs. Marketplace: Choosing the Right DTC Channel for Your Business Flowspace
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