Article

Email vs. SMS vs. WhatsApp: Smart Channel Strategy for More Revenue

Klaviyo · klaviyo.com Free Intermediate

A global ESP's own take on when to use each channel, useful precisely because it's not India-biased, so you can see the universal logic before layering India-specific WhatsApp economics on top.

  • WhatsApp posts far higher click-through rates than SMS at similar send costs.
  • Email remains the best channel for long-form, visually rich, drip-style content.
  • Pick channels by message type (urgent vs. story-driven vs. transactional), not by habit.
Open on klaviyo.com ↗

It answers 2 questions

  1. Should I be doing WhatsApp marketing, and which tool, Interakt, WATI or Gupshup?
  2. SMS vs email vs WhatsApp, where should I actually put my retention budget for Indian customers?

Read with it

  1. The most common first WhatsApp tool for Indian D2C founders on Shopify, official WhatsApp Business Solution Provider, no-code... interakt.shop Tool Interakt, WhatsApp Business Platform for E-commerce Interakt
  2. Lays out WhatsApp as a full commerce channel, catalogue, payments, cart recovery, post-purchase, not just a broadcast tool,... productgrowth.in Article WhatsApp Commerce for D2C Brands: The Complete India Playbook Product Growth Intelligence
  3. WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own... webengage.com Article How To Solve The Conversion And Retention Puzzle For Your D2C Business WebEngage
  4. The better pick once WhatsApp becomes as much a support channel as a marketing one, a genuine shared team inbox with... wati.io Tool WATI, WhatsApp Team Inbox WATI
eChai Partner Brands The partnership →