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Facebook Ads TDS & Refund Rules 2026-27

Legal Suvidha Free Intermediate India

Meta does not charge GST on its invoice to Indian advertisers, so most founders underestimate the real cost of their ad spend until they hit this reverse charge requirement.

  • 18 percent GST applies under Reverse Charge Mechanism on payments to Meta, even though it never appears on Meta's invoice
  • If you are GST registered and the spend is for business, you can typically claim it back as input tax credit
  • Skipping this is a common, avoidable compliance gap for early stage D2C brands
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The question it answers

  1. How do Meta (Facebook & Instagram) ads actually work?

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