Tool

Foreplay.co

Foreplay Freemium Intermediate

The workflow layer most performance teams use on top of the raw Ads Library, for saving, tagging and briefing creative that is actually winning auctions in your category.

  • Turns scattered ad research into an organized, searchable swipe file your whole team can use
  • Browser extension saves ads straight from the Ads Library or organic feed while you browse
  • Free trial before the paid tier, worth testing once you run more than a handful of ad variants a month
Open on foreplay.co ↗

The question it answers

  1. How do Meta (Facebook & Instagram) ads actually work?

Read with it

  1. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs
  2. The single clearest explanation of why the highest bidder doesn't win, spelled out by Meta itself: total value = bid x... Meta Business Help Center Article About Ad Auctions (Meta Business Help Center) Meta
  3. Advantage+ is now where most D2C prospecting spend lives, so read Meta's own explanation of what it automates (targeting,... Meta for Business Article Advantage+ Shopping Campaigns: Automated Shopping Ads Meta
  4. This is Meta's own plain language explainer of the auction, the primary source for the three inputs your ad is actually judged... Meta for Business Article Facebook Ad Auctions Explained Meta for Business
  5. Once you know the auction has a bid component, this is the clearest breakdown of which bid strategy actually controls what,... Jon Loomer Digital Article Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap Jon Loomer
  6. Video The BEST Facebook Ads Bidding Strategy Ben Heath
eChai Partner Brands The partnership →