Article

How to Run Google Shopping Alongside Performance Max in 2026

Smarter Ecommerce Free Advanced

Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running productively alongside it instead of letting them cannibalise each other.

  • Hybrid setup: PMax for scale, standard Shopping for control
  • How to avoid PMax and Shopping bidding against themselves
  • When segment-specific standard campaigns still outperform PMax
Open on smarter-ecommerce.com ↗

It answers 2 questions

  1. What is Performance Max and should I run it instead of Shopping ads?
  2. Should I exclude low-margin products from my Google campaigns?

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  5. Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to... upGrowth Article D2C Performance Marketing in India: The 2026 Playbook upGrowth
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