Article

eCommerce Performance Max Case Study: 76.3% Increase in Revenue

Go Inflow Free Intermediate

A concrete, numbers-backed case study of what actually moved a PMax account's revenue, useful as a sanity check against vague 'AI does everything' claims.

  • 76.3% revenue increase attributed to specific feed and structure changes
  • Real before/after account decisions, not just theory
  • Shows the compounding effect of margin-based product exclusions
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It answers 2 questions

  1. How do I set up my product feed for Google Shopping and PMax properly?
  2. Should I exclude low-margin products from my Google campaigns?

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