Report

India State of Digital Advertising 2025

Sensor Tower Free Beginner India

An independent market data report on where Indian digital ad spend is actually going, useful for benchmarking whether your own Meta allocation is in line with the market.

  • Quantifies how much of India's digital ad market Google and Meta capture between them
  • Tracks ecommerce and quick commerce ad spend growth as a share of the total, relevant if you also run marketplace ads alongside Meta
  • From a third party ad intelligence firm, not an agency with campaigns to sell you
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The question it answers

  1. How do Meta (Facebook & Instagram) ads actually work?

Read with it

  1. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs
  2. The single clearest explanation of why the highest bidder doesn't win, spelled out by Meta itself: total value = bid x... Meta Business Help Center Article About Ad Auctions (Meta Business Help Center) Meta
  3. Advantage+ is now where most D2C prospecting spend lives, so read Meta's own explanation of what it automates (targeting,... Meta for Business Article Advantage+ Shopping Campaigns: Automated Shopping Ads Meta
  4. This is Meta's own plain language explainer of the auction, the primary source for the three inputs your ad is actually judged... Meta for Business Article Facebook Ad Auctions Explained Meta for Business
  5. Once you know the auction has a bid component, this is the clearest breakdown of which bid strategy actually controls what,... Jon Loomer Digital Article Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap Jon Loomer
  6. Video The BEST Facebook Ads Bidding Strategy Ben Heath
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