Article
Taxes on Meta ads placement
Meta Business Help Centre Free Beginner India
Meta's own page on how tax is applied to your ad spend, the starting point for an Indian founder before assuming their invoiced ad cost is the full cost.
- Explains how Meta applies tax based on the advertiser's billing country and registration status
- Directly relevant for Indian founders since it determines whether GST shows on the Meta invoice or falls to you under reverse charge
- Official source to check before relying on a blog's summary of the tax treatment