Article

The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts

Blazon Agency Free Intermediate

An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check once your list starts looking impressively large but sales don't follow. Good second opinion to run against the more upbeat waitlist-growth pieces.

  • Distinguishes vanity signups from genuinely convertible leads
  • Practical framing for treating the waitlist as a funnel, not a headcount
  • Warns against overbuilding hype you can't operationally back up
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The question it answers

  1. Which one pre-launch channel should I actually focus on instead of trying everything at once?

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