Book

Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg & Justin Mares · Portfolio Paid Beginner

The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're deciding where to spend your limited early hours, not just your money. A durable reference, not a one-time skim.

  • Detailed, channel-by-channel playbooks including offline and community tactics
  • Case studies of early-stage companies choosing an unlikely core channel
  • Good complement to the free Bullseye summary once you want the depth
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It answers 2 questions

  1. Which single channel should I put all my energy into for the first 100 orders?
  2. Which one pre-launch channel should I actually focus on instead of trying everything at once?

Read with it

  1. The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort... Medium Article The Bullseye Framework for Getting Traction Gabriel Weinberg
  2. Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice... Shipway Blog Article Strategy to Acquire First 100 Customers for Your eCommerce Store Shipway Blog
  3. An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check... Blazon Agency Article The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts Blazon Agency
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