Tool

UPI Payment Gateway in India

Razorpay Freemium Beginner India

Worth checking as a boring, overlooked killer: a slow or failing UPI/payment integration at the last checkout step silently converts a would-be sale into an abandoned cart, and this is the primary source for how India's dominant payment rail (UPI, over half of digital transactions) actually gets integrated.

  • UPI is the dominant digital payment method in India, so a broken or slow UPI flow at checkout has an outsized effect on conversion
  • Under RBI rules, banks (not the merchant) absorb the UPI merchant discount cost up to a set per-transaction cap, which matters for low-AOV D2C pricing decisions
  • Supports 100+ payment modes (UPI, cards, wallets, netbanking) that are worth auditing directly on the checkout page, not assumed
  • Many Indian D2C stores run two gateways: one domestic (Razorpay/Cashfree) and one for international cards or EMI
Open on razorpay.com ↗

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