Article

What to Check When Meta Ads Aren't Converting

Jon Loomer · Jon Loomer Digital Free Intermediate

Jon Loomer is one of the most cited independent Meta ads specialists and this piece walks the exact diagnostic order the question needs: tracking first, then optimization event, then landing page, not targeting.

  • Check whether the pixel and Conversions API are actually recording the Purchase event before touching anything else
  • Confirm you are optimizing for Purchase, not a proxy event like Add to Cart, once you have volume
  • A mismatch between ad promise and landing page content kills conversion even with a technically perfect setup
  • Rule out attribution windows and delayed reporting before assuming the campaign is broken
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The question it answers

  1. My ads get clicks but no sales, why aren't my Meta ads converting?

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