Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- India's most respected bootstrapped founder admits that until 2019 he was answering email at 3 AM, staying late, and working... Nithin Kamath (Zerodha) on Substack Essay · 6 min read · Starting Up Why 'a nice place to work' doesn't just happen Nithin Kamath
- A first-hand solo-founder thread on the exact fear behind this question, and the answers are concrete rather than theoretical.... Indie Hackers Article · 10 min read · Starting Up Solo founders, what if you get hit by a bus? Indie Hackers community
- This is the practical build-it-this-weekend version of a one-person continuity plan, written for a business where the only... Smart Money, Simple Life Article · 12 min read · Starting Up Emergency Planning for Solopreneurs: What You Need To Know Kylie Travers
- The India-specific answer to the money side of single-point-of-failure risk, with real rupee figures instead of vague advice.... NYVO (India) Article · 9 min read · Starting Up Insurance for Startup Founders: The Complete Checklist NYVO
- This is the exact playbook for the moment your employer cover vanishes: it sizes a family floater at 10 to 25 lakh plus a super... Ditto Insurance (joinditto.in) Article · 18 min read · Starting Up Health Insurance for the Self-Employed in India Ditto Insurance
- Freefincal is fee-only, sells no insurance, and says the quiet part out loud: the day your job goes, so does your corporate... Freefincal Article · 15 min read · Starting Up How to choose a health insurance policy (with a shortlist) Pattabiraman Murari
- This explains exactly how an underwriter reads a founder: they want 2 to 3 years of ITRs, P&L, Form 26AS, and GST returns, cap... Ditto Insurance (joinditto.in) Article · 16 min read · Starting Up Best Term Insurance for Self Employed and Non-Salaried Individuals Ditto Insurance
- This is the citable source for the claim at the heart of your answer: Noam Wasserman's research across 10,000+ founders found... Entrepreneur Article · 6 min read · Starting Up Harvard Business School Professor Says 65% of Startups Fail for One Reason John Boitnott
- This is the exit-paperwork checklist a founder actually needs on the way out: it names every document you must extract before... Taggd Article · 14 min read · Starting Up 13 Critical Documents to Collect Before Leaving a Company in India Taggd Editorial Team
- A company-secretary firm's plain-English breakdown of the mechanics behind your ESOP exit, grounded in the actual rule (the... CSA & Associates Article · 9 min read · Starting Up Understanding Vesting, Exercise, and Lock-In in ESOPs (India) CSA & Associates
- This is the resource that ends the quiet side-hustle delusion with facts. It lays out exactly what the January 2025 H-1B... Alma Article · 15 min read · Starting Up H-1B Options for Startup Founders: Immigration Strategy in 2025 Alma (immigration legal team)
- Written by a Lightspeed India partner who actually made the move after 14 years in the US, this is the honest first-person... Medium (The Startup) Essay · 12 min read · Starting Up 6 months later: Return to India after 15yrs in the US Hemant Mohapatra
- Read this so you stop expecting your non-founder friends and family to understand the ride: Schroter is blunt that they cannot,... Startups.com Essay · 12 min read · Starting Up The Emotional Cost of Being a Founder Wil Schroter
- This is the one checklist that treats your EMI as a hard constraint, not an afterthought. It hands you the exact ratios to... Mintra FinServ Article · 18 min read · Starting Up Am I Financially Ready to Quit My Job and Start a Business? Calculator + CFP Checklist (India 2026) Mintra FinServ
- When your salary stops and a 90,000-a-month EMI does not, this is the playbook for not wrecking your CIBIL score in the gap. It... Business Today Article · 6 min read · Starting Up Home loan nightmare: What to do when you lose your job and are drowning in EMIs Business Today (with Animesh Hardia)
- Once you are self-employed, your personal CIBIL is the credit file lenders read, so this explainer earns its place by spelling... Bajaj Housing Finance Article · 8 min read · Starting Up How Business Loans Affect Your CIBIL Score and Tips to Improve It Bajaj Housing Finance
- This is the exact script for the ask most founders never make. It walks you through opening the door with a low-pressure... Career Contessa Article · 14 min read · Starting Up How to Ask Your Boss for a Sabbatical Career Contessa Team
- Named founders (Shara Senderoff, Allyson Downey, Katie Stack and others) who ran the trial run for real: they kept the paycheck... Entrepreneur Article · 8 min read · Starting Up 7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses Lisa Evans
- This is the golden-handcuffs essay written by someone who actually walked: a senior engineer who left half a million a year... Michael Lin Writes (Substack) Essay · 12 min read · Starting Up Why I Quit a $450k Engineering Job at Netflix Michael Lin
- Before you let unvested RSUs decide your life, you need to actually understand what you are walking away from, and this is the... Holloway Article · 20 min read · Starting Up Vesting and Cliffs (The Holloway Guide to Equity Compensation) Andy Rachleff, Joshua Levy, and contributors
- Your answer tells her to plug into women-founder capital early, and this is a named, ticket-sized shortlist of exactly who... Inc42 Article · 12 min read · Starting Up 22 Inspiring Women Investors In The Indian Startup Ecosystem Inc42 Staff
- This is the leap your answer describes, lived out: Richa Kar came from a conservative Jamshedpur family, spent months failing... rGenie Article · 9 min read · Starting Up Richa Kar and Zivame: Overcoming Family Opposition to Build a Lingerie Empire rGenie Editorial
- This is the study that ends the argument, not another opinion piece. Two MIT economists plus the U.S. Census Bureau looked at... Harvard Business Review Article · 9 min read · Starting Up Research: The Average Age of a Successful Startup Founder Is 45 Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim, Javier Miranda
- A real Indian founder's field notes on the money math the glossy posts skip: your expenses will run 2x to 3x what you plan, so... Inc42 Article · 10 min read · Starting Up My Learning While Building A Bootstrap Startup In India Pushkar Gaikwad
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →