Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Auth is the piece founders most often assume is easy, and this walks through why it quietly is not: password storage, resets,... With Blue Ink (Alessandro Segala) Article · 15 min read · Starting Up Please everyone, stop writing your own user authentication code Alessandro Segala
2. Once you have decided to buy auth, this independent hands on comparison helps you actually pick one. It weighs developer... Hyperknot blog Article · 20 min read · Starting Up Comparing Auth providers (Supabase, Firebase, Clerk, Auth.js, Ory and others) Zsolt Ero
3. Cohen, who built WP Engine into a unicorn, shows how he validated it by getting real people to commit real money before... A Smart Bear (Jason Cohen) Essay · Starting Up Vetting a startup: The systematic birth of WP Engine Jason Cohen
4. This addresses your actual fear head on: what a migration off no-code really looks like once you succeed. It lays out the... Lowcode Agency Article · Starting Up What Happens When You Outgrow Bubble Lowcode Agency
5. A concrete Indian example: Flexiple, started by IIM Ahmedabad grads, ran early on Google Sheets, Airtable, and Zapier held... Bubble Blog Article · Starting Up How Flexiple Uses Bubble to Match Tech Talent to Jobs Bubble Blog
6. Tossell built Makerpad, the best known no-code education community (later acquired by Zapier), so his orientation to the... Codecademy Blog Article · Starting Up Getting to know no-code with Makerpad's Ben Tossell Ben Tossell
7. Context on how far no-code has come and how seriously it is taken, from a major tech publication. It helps you see that... TechCrunch Article · Starting Up No-code Bubble raises $100M to make technical co-founders obsolete TechCrunch
8. DoorDash started as PaloAltoDelivery.com, a one-hour landing page with PDF menus and a phone number, and the founders... Startup Archive Article · 5 min read · Starting Up Stanley Tang: Three Lessons from the Founding of DoorDash Startup Archive
9. A clear, careful definition of the landing-page test from a respected product discovery teacher, including its real limits. It... Product Talk (Teresa Torres) Article · 6 min read · Starting Up Landing Page Test Teresa Torres
10. Maurya gives you a repeatable way to rank risk instead of guessing at it. He points you at the universal early risks (do these... LEANSTACK blog (Ash Maurya) Article · 10 min read · Starting Up How to Identify Your Riskiest Business Model Assumptions Ash Maurya
11. This is a concrete workshop method for exactly the ranking step in our answer. You list every desirability, viability, and... Strategyzer (David J. Bland) Article · 9 min read · Starting Up How Assumptions Mapping Can Focus Your Teams On Running Experiments That Matter David J. Bland
12. Cohen names the perfectionist's core bug: maximizing every decision when good enough would do. He gives you a rule for when to... A Smart Bear Essay · 12 min read · Starting Up Satisficing vs Maximizing Jason Cohen
13. Your short answer says polishing is often fear of the market's verdict, and this is the book about exactly that fear, which... stevenpressfield.com Book · 190 pages · Starting Up The War of Art Steven Pressfield
14. If you read one chapter, this is the core argument: doing less is a feature, not a compromise. It helps you strip your MVP down... Basecamp (37signals) Article · Starting Up Getting Real: Build Less Jason Fried, David Heinemeier Hansson
15. Twitter Lite is roughly 600KB over the wire versus a 23.5MB native install, and it grew engagement in emerging markets on flaky... web.dev (Google) Article · Starting Up Twitter Lite increases engagement and reduces data usage web.dev (Google)
16. A concise checklist for making a web app feel native: cross browser, offline capable, responsive, and fast. Use it to judge... web.dev (Google) Article · Starting Up What makes a good Progressive Web App? web.dev (Google)
17. The neutral, vendor free reference on what a PWA is and can do, from the people who document the web. It helps you separate... MDN Web Docs (Mozilla) Article · Starting Up Progressive Web Apps (overview) MDN Web Docs (Mozilla)
18. The concrete how to for giving your web app a home screen icon without the app store, which removes most of the install... MDN Web Docs (Mozilla) Article · Starting Up Making PWAs installable MDN Web Docs (Mozilla)
19. Hard numbers on how much users resent being forced to install an app for something a web page could do. It quantifies the... Forbes Article · Starting Up 91% Of Us Hate Being Forced To Install Apps To Do Business John Koetsier
20. A hands on walkthrough of capturing events, from autocapture to naming custom events for the moments you care about. It is... PostHog Tutorials Article · Medium read · Starting Up Complete guide to event tracking PostHog Tutorials
21. If you only read one piece on this question, make it this one. Caudill studies six real cases (Netscape, Basecamp, VS Code,... herbcaudill.com Essay · 25 min read · Starting Up Rewrite, refactor, or reinvent? Lessons from 6 software rewrite stories Herb Caudill
22. A short, blunt warning from the creator of Rails. DHH argues that rewriting a working application from scratch in one big bang... dhh.dk Article · 5 min read · Starting Up Thinking about The Big Rewrite? David Heinemeier Hansson
23. This is the source of the second-system effect, the exact failure mode in your question. Brooks describes how the second system... Addison-Wesley (Fred Brooks) Book · 336 pages · Starting Up The Mythical Man-Month: Essays on Software Engineering Frederick P. Brooks Jr.
24. 37signals argues for building less software and starting from the core of the product rather than the frame. That philosophy... 37signals (Getting Real) Article · 6 min read · Starting Up Getting Real: Epicenter Design 37signals

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