Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still... Flick On Click Article · D2C IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand Flick On Click
  2. A roundup of Indian D2C founders across categories describing their actual early traction, useful for pattern-matching your own... YourStory Article · D2C 10 D2C Brands Scripting Success Stories YourStory
  3. Profiles founders talking about what early traction actually signalled to them beyond the raw order count - repeat behaviour,... Entrepreneur India Article · D2C Doyens of D2C: How These Founders are Reshaping the Space Entrepreneur India
  4. The official step-by-step walkthrough of the 8-step registration flow, contact verification, GST/PAN, signature, store details,... seller.flipkart.com seller blog Article · D2C How to Sell Products on Flipkart & Become a Flipkart Seller Flipkart
  5. The actual application entry point for new beauty and personal-care brands wanting onto Nykaa, this is where the curation... nykaa.com Article · D2C Sell On Nykaa, Brand Partnership Page Nykaa
  6. A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where... GoNukkad Article · D2C Marketplace Commission Comparison India: Amazon vs Flipkart vs Meesho GoNukkad
  7. Fills in the operational detail Nykaa's own site doesn't spell out, documentation checklist and what the quality-review process... Unicommerce Blog Article · D2C How to Sell on Nykaa, Nykaa Seller Registration Process Unicommerce
  8. Covers Myntra Rising Stars, the zero-commission onboarding track for emerging D2C brands, genuinely useful if you're... YourStory Article · D2C From Startup to Scale: Myntra's Zero-Commission Model Is Powering India's Next D2C Wave YourStory
  9. Covers the "Yes Moms" WhatsApp/Facebook community where Slurrp Farm's founders stay genuinely present with parents, a concrete... Social Samosa Article · D2C How Slurrp Farm Connects with Parents Through Authentic Social Media Content Social Samosa
  10. A research-backed counterpoint to the romantic 'quit and go all-in' narrative - useful for a founder feeling pressure to leave... Harvard Business Review Article · D2C Don't Quit Your Day Job to Start a Business Just Yet Harvard Business Review
  11. A practical, non-romanticised checklist for the actual quitting decision, useful alongside the more cautious HBR piece for... Foundr Article · D2C When to Quit Your Job and Go All-In on Your Side Hustle Foundr
  12. A ready-to-use self-interview - nine specific questions to answer honestly before quitting - that's more actionable than... LivePlan Blog Article · D2C Should I Quit My Job to Start My Own Business? 9 Questions You Need to Ask LivePlan
  13. Surveys multiple early D2C winners together, useful for pattern-spotting how often 'category chosen out of personal... Medium Article · D2C D2C Success Stories: Lessons Learnt from First D2C Brands Medium
  14. A step-by-step practical guide for the exact transition moment - what to line up operationally and financially in the weeks... Viral Groww Article · D2C How to Start a D2C Brand After Quitting Your Job: A Practical Guide Viral Groww
  15. Looks at what separated Indian D2C brands that scaled from those that stalled, grounded in the local market rather than US case... YourStory Article · D2C Understanding the Growth Journey of Successful D2C Brands YourStory
  16. An India-first CFO's guide to how venture debt actually works here - who lends it, what it costs, and why it follows equity... cfomatrix.in Article · D2C Venture Debt & Debt Funding India: Complete Guide CFO Matrix
  17. Covers the full funding stack for D2C brands - equity, debt, and the newer route of raising directly from customers via Reg... dealmaker.tech Article · D2C The Ultimate Guide to D2C Startup Funding in 2025: Trends & Insights DealMaker
  18. A banking-sector view that treats the bootstrap-vs-VC decision as a capital-structure choice, not a personality test - a useful... hsbcinnovationbanking.com Article · D2C Bootstrapping vs. Venture Capital: Choosing the Right Startup Funding Strategy HSBC Innovation Banking
  19. A comparison of the two most common global payout platforms from a third option (Wise), useful before you default to whichever... wise.com Article · D2C PayPal vs Payoneer: The Best Choice for Your Business? Wise
  20. Maps the newer India-specific cross-border payment fintechs against each other and against global defaults like PayPal and... skydo.com Article · D2C Top Cross-Border Payment Companies in India: Compared Skydo
  21. A competitor's independent review of Skydo is a useful reality check, it confirms the flat-fee structure and fast FIRC... wise.com Article · D2C Skydo: Receiving International Payments [Review, Fees, Alternatives] Wise
  22. A founder's-eye view of why cross-border payments infrastructure stays invisible until it breaks, useful as a gut-check for why... indiehackers.com Thread · D2C How Cross-Border Payouts Are Shaping the Next Wave of Global Products Indie Hackers community
  23. Official step-by-step setup guidance, the right reference to have open the first time you actually build a PMax campaign rather... Google Ads Help Article · D2C Guide to Getting Started with Performance Max (for New Users) Google
  24. A Shopify-specific PMax case study close to the category and platform most Indian D2C founders are actually running, useful for... TGQ Marketing Article · D2C Google Ads Case Study: eCommerce Shopify Supplement Store (Performance Max) TGQ Marketing

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