Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Addresses the online-seller angle that generic FSSAI guides skip: why selling online usually puts a brand in the Central... Legal4Sure Article · D2C FSSAI License For Ecommerce, Amazon, Flipkart & Online Food Sellers 2026 Legal4Sure
  2. Focused specifically on the Central License tier that most online food sellers land in, clearer than generic FSSAI overviews... nkgabc.com Article · D2C FSSAI Central License for Food Businesses | All-India Compliance nkgabc.com
  3. Useful if you're still single-state and offline-heavy, clarifies the middle State License tier and when you'd need to upgrade... nkgabc.com Article · D2C FSSAI State License for Food Businesses | Compliance in India nkgabc.com
  4. Written specifically with D2C brands in mind rather than restaurants/manufacturers, so the examples and edge cases... TheGSTCo Article · D2C FSSAI for D2C TheGSTCo
  5. A practical process breakdown for domestic manufacturing specifically, timeline, site inspection, and the five-year retention... Artixio Article · D2C CDSCO Manufacturing License for Cosmetics in India Artixio
  6. The clearest checklist-style breakdown of everything a converting PDP needs, top to bottom - use it as a literal audit against... cartylabs.com Article · D2C Shopify Product Page Best Practices: 17 PDP Elements for 2026 CartyLabs
  7. The foundational text on why some copy sells and some just sits there - research-driven positioning and headline discipline... amazon.com Book · D2C Ogilvy on Advertising David Ogilvy
  8. A rigorous, research-based look at how shoppers actually use (and abandon) size charts - the UX discipline behind why 'just add... nngroup.com Article · D2C Size Guides and Product Measurements for International Shoppers Nielsen Norman Group
  9. The best India-specific archive of real brand and digital-product teardowns - close-reads of how Indian D2C brands actually... thehardcopy.co Newsletter · D2C The Hard Copy - Original Case Studies on Indian Brand and Product Design The Hard Copy
  10. Shopify's own India-market edition of this guide, written for the exact sizing chaos Indian fashion founders deal with - no... shopify.com Article · D2C Sizing Charts: How to Make a Size Chart for Your Retail Business (2026) Shopify India
  11. A solid strategic frame on where q-comm fits in a D2C brand's channel mix, including how brands use enablers to defend delivery... Inc42 Article · D2C Matter of Minutes: How D2C Brands Can Win the Quick Commerce Game Inc42
  12. Explains why ads have gone from optional to near-mandatory on q-comm, the platforms now run thousand-crore ad businesses, which... Inc42 Article · D2C Quick Commerce Turns On The Ad Tap Inc42
  13. Concrete data on why brands shift budget to q-comm, higher ROAS and conversion than Meta/Google against high-intent shoppers,... Inc42 Article · D2C Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush Inc42
  14. Good macro grounding on how fast the channel scaled and how the platforms themselves are chasing profitability, context that... YourStory Article · D2C In 2024, Quick Commerce Boomed, Players Now Eye Profitability YourStory
  15. A structured, step-by-step playbook rather than a list of horror stories, the closest thing to a checklist you can actually... Impressico Digital Article · D2C Crisis Management for Brands: A Playbook for Handling Online PR Crises Impressico Digital
  16. A round-up of real, recent crisis situations across brands, useful for pattern-matching your own situation against what's... Media Minefield Article · D2C Top Crisis Communication Situations of 2025 Media Minefield
  17. Pairs well-handled and badly-handled crises side by side, which makes the tone difference between 'accountable' and 'defensive'... Prezly Article · D2C 7 PR Crisis Management Examples (The Best... AND the Worst!) Prezly
  18. A sharply critical, real Indian D2C case study covering how founder public responses to viral backlash (including a defensive... Inventiva Article · D2C Mamaearth IPO: How Founders Used Motherhood Emotions, White-Labeled Products, and Marketing Burn Inventiva
  19. Covers how a strong influencer-first Indian beauty brand's growth strategy interacts with reputational risk and margin... MarkHub24 Article · D2C D2C Brand Building in India: The Sugar Cosmetics Playbook MarkHub24
  20. The clearest map of which Indian regulator (Consumer Protection Act/CCPA, BIS, or CDSCO) actually governs a recall depending on... Krono Article · D2C Product Recall Procedures in India: Consumer Protection Act, BIS, and CDSCO Krono
  21. Focuses specifically on the customer-facing communication side of a recall, what to say and through which channels, as a... Recall InfoLink Article · D2C 8 Tips for Better Consumer Communication During a Product Recall Recall InfoLink
  22. Explains review bombing as a distinct phenomenon from genuine negative reviews, with a response framework that avoids the... Blue Ocean Global Technology Article · D2C Review Bombing | Causes, Effects, and Solutions for Brands Blue Ocean Global Technology
  23. A practical comparison of social listening tools by budget tier, useful for a D2C founder deciding between an affordable option... Brand24 Article · D2C The 20 Best Social Listening Tools for 2026 Brand24
  24. Covers the marketing/communications side of a recall specifically, including how AI tools now help generate multi-channel,... Market IA Article · D2C Product Recall: The Complete Guide for Marketers in 2026 Market IA

Show the next 24

The hubs

eChai Partner Brands The partnership →