Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read · Starting Up Jakob's Law Jon Yablonski (principle by Jakob Nielsen) In 3 answers
2. If you take emails or money from people in India, the DPDP Act is the law your privacy page now has to answer to, and this EY... EY India Article · ~15 min read · Starting Up Decoding the Digital Personal Data Protection Act, 2023 EY India In 3 answers
3. If you are a founder or designer writing your own product copy without a UX writer on the team, this is the most practical... Smashing Magazine Article · About a 20 minute read · Starting Up How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers Irina Silyanova In 3 answers
4. This is the honest starting point when you have zero links and nobody knows you yet. Tim Soulo walks through a phased approach:... Ahrefs Essay · Long read, about 30 to 40 minutes · Starting Up Link Building for SEO: The Beginner's Guide Tim Soulo In 3 answers
5. This is the piece that named the problem you are asking about: the difference between numbers that make you feel good and... The Blog of Tim Ferriss Article · 10 minute read · Starting Up Vanity Metrics vs. Actionable Metrics Eric Ries In 3 answers
6. Jeff Wald went bankrupt when his first startup collapsed, then built and sold WorkMarket to ADP, so this is not theory. His... First Round Review Article · About a 15 minute read · Starting Up Founder Exposed: Opening Up About Startup Failures and Vulnerability Jeff Wald In 3 answers
7. If you decide Product Hunt fits your audience, this is the playbook that treats a launch as weeks of prep, not a single day.... Demand Curve Article · Long-form guide, roughly a 20 minute read · Starting Up How to Launch on Product Hunt Nick Costelloe In 3 answers
8. This is the essay that names the exact problem: most online writing blurs together because it is neither personal,... perell.com Essay · Long read · Starting Up The Ultimate Guide to Writing Online David Perell In 3 answers
9. When you have zero time, the honest move is to stop creating from scratch and mine work you already produced. This guide gives... Buffer Article · Long read, roughly 15 minutes · Starting Up The Ultimate Guide to Repurposing Content (With Examples) Rochi Zalani In 3 answers
10. This is the cleanest side-by-side we found: it defines both margins in plain language and then walks the exact same $600,000... AccountingCoach Article · 5 min read · Starting Up What is the difference between gross margin and contribution margin? Harold Averkamp (AccountingCoach) In 3 answers
11. Ben Thompson's framework explains why the sharpest modern businesses give the product away and win by owning the demand side,... Stratechery Essay · Starting Up Aggregation Theory Ben Thompson In 3 answers
12. This is the classic counterweight to the first-timer instinct to price low out of nervousness. McKenzie's core argument is that... Kalzumeus Software Essay · About a 10 minute read · Starting Up You Can Probably Stand To Charge More Patrick McKenzie (patio11) In 3 answers
13. Before you say yes to the custom features nobody else wants, this essay makes you sit with the real risk: one account that pays... Startup Patterns (Medium) Essay · Starting Up The One Big Customer Trap Sam McAfee In 3 answers
14. Most startup books assume you want to raise, hire, and scale, which quietly pressures you to quit early and go big. Jarvis... Penguin Books Book · ~272 pages · Starting Up Company of One: Why Staying Small Is the Next Big Thing for Business Paul Jarvis In 3 answers
15. This is the clearest side-by-side we found of the actual menu a bootstrapped founder faces: revenue-based financing, venture... Founderpath Article · 20 min read · Starting Up Non-Dilutive Funding for SaaS Founders: 8 Types Compared Founderpath In 3 answers
16. This is the exact list a founder gets handed once a term sheet lands, written by YC Continuity's general counsel after hundreds... Y Combinator Startup Library Article · ~10 min read · Starting Up Series A Diligence Checklist Jason Kwon (Y Combinator) In 3 answers
17. Written by a pre-seed investor who reads these emails for a living, so it is the six-part anatomy of a cold email that actually... Sterling Road (Medium) Article · 10 min read · Starting Up How to Cold Email an Investor Ash Rust In 3 answers
18. OpenVC runs the platform millions of these emails pass through, so their rules are drawn from data, not opinion: put a... OpenVC Article · 12 min read · Starting Up How to Cold Email Investors (And Actually Get Replies) OpenVC Team In 3 answers
19. Written by a partner at Blume Ventures, this is the India-specific version of exactly what we're telling founders: valuation is... Blume Ventures Essay · 15 min read · Starting Up 'Exhaust Fumes', or, Understanding Startup Valuations Sajith Pai In 3 answers
20. This is the reference point for what a clean deal looks like, written by the people who have watched hundreds of Series A term... Y Combinator Article · 12 min read · Starting Up A Standard and Clean Series A Term Sheet Y Combinator In 3 answers
21. Written by EquityList, the India-based cap table platform, so it speaks to founders managing ESOP pools and dematerialised... EquityList Article · 12 min read · Starting Up Founder Ownership by Round: How Equity Dilution Really Works EquityList In 3 answers
22. Kevin Hale's rule for a non-designer is three words: legible, simple, obvious. He argues an investor should grasp a slide's... Y Combinator Article · 12 min read · Starting Up How to design a better pitch deck Kevin Hale In 3 answers
23. Nine companies you already trust (Slack, Instagram, Shopify, Twitter, YouTube) laid out as before-and-after: what each one... CB Insights Article · 12 min read · Starting Up From Instagram to Slack: 9 Successful Startup Pivots CB Insights Research In 3 answers
24. The India-specific piece that names the exact trap in your answer: affirmative rights and reserved matters that let a small... iPleaders (LawSikho) Article · 25 min read · Starting Up Term Sheet Drafting for Indian Startups: Clauses, Compliance and 2025 to 2026 Updates iPleaders editorial team In 3 answers

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