Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The most current large-sample benchmark report on where customer expectations and AI-in-support are heading, useful for... Zendesk Article · D2C Zendesk CX Trends 2026 Zendesk In 3 answers
- A single-place reference for the stats that actually back up support-investment decisions, useful when you need to make the... Ringly Blog Article · D2C 50 Ecommerce Customer Support Statistics for 2026 Ringly In 3 answers
- The most complete single starting point on demand validation - covers landing pages, interviews, pre-sales and decision... Shopify Blog Article · D2C Product Validation: 9 Proven Strategies for 2025 Shopify In 3 answers
- A practitioner's operator-level walkthrough of scaling offline distribution specifically for a D2C-born brand, distinguishing... medium.com Article · D2C Scaling Offline Distribution Like a D2C Brand in India - Part 2 Sameer Lodha In 3 answers
- A global law firm's action-step framing is useful precisely because it's written for businesses operating across multiple... Fisher Phillips Article · D2C India's New Data Privacy Rules Are Here: 8 Steps for Businesses as Key Compliance Deadlines Approach Fisher Phillips LLP In 3 answers
- The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so... klaviyo.com Article · D2C Ecommerce Email Marketing Benchmark Report Klaviyo In 3 answers
- A neutral, non-marketplace explainer of the IEC from a trusted Indian tax source, good to cross-read alongside Amazon's version... cleartax.in Article · D2C IEC (Import Export Code), How to Apply, Documents & Benefits ClearTax In 3 answers
- The clearest breakdown of the two Incoterms that matter most for D2C checkout decisions, who pays duty, and what it means for... dhl.com Article · D2C DDP vs DDU: What to Know About These Shipping Incoterms DHL In 3 answers
- A concrete worked example of how India clusters by category, mapping Moradabad, Jaipur and Jodhpur to specific metals and... indiasourcing.net Article · D2C Indian Metal Products and Sourcing Hubs Guide India Sourcing Network In 3 answers
- The best tactical breakdown of MOQ negotiation, with the crucial insight that packaging (not the product) usually sets the real... guidedimports.com Article · D2C 10 Proven Strategies to Lower a Factory's MOQ Guided Imports In 3 answers
- A practical, India-grounded checklist for turning an IndiaMART search into a vetted supplier, verify GST, sample first, avoid... dhanshikaexports.com Article · D2C How to Identify Good Suppliers on IndiaMART Dhanshika Exports In 3 answers
- Fraud advice straight from the platform most Indian founders source on, naming the exact red flags: too-good pricing,... corporate.indiamart.com Article · D2C Don't Get Scammed: Red Flags for Online Buyers on B2B Platforms IndiaMART In 3 answers
- A short, unglamorous checklist - personal network, social content, blogging, influencers, SEO, ambassador programs - that... LinkedIn Article · D2C 7 Effective Ways to Acquire the First 100 Customers for Your D2C Brand LinkedIn In 3 answers
- Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice... Shipway Blog Article · D2C Strategy to Acquire First 100 Customers for Your eCommerce Store Shipway Blog In 3 answers
- Inc42's detailed writeup of the same personal-delivery period at Wakefit, useful as a text companion to the podcast for... Inc42 Article · D2C A Shopping Experience, Knowledge Of the Space, And An Ideal Cofounder: The Serendipitous Story Of Wakefit Inc42 In 3 answers
- The canonical explanation of what PMax actually optimises (bidding, budget, audiences, creatives, attribution) straight from... Google Ads Help Article · D2C About Performance Max Campaigns Google In 3 answers
- The single best plain-English overview for a D2C founder, it ties together registration, place of supply, invoicing, returns... ClearTax Article · D2C GST on Online Sellers of Amazon, Flipkart and Other Ecommerce ClearTax In 3 answers
- A dense, practitioner-written FAQ covering commission handling, invoice generation, ITC and TCS matching, the kind of detail a... TaxAdda Article · D2C Everything about GST on Online Sellers of Amazon, Flipkart etc. TaxAdda In 3 answers
- A concrete step-by-step for one of the most-imported D2C categories, sequencing IEC, GST, supplier vetting and landed cost... eximpe.com Article · D2C Import Electronics from China to India: Step-by-Step Method Eximpe In 3 answers
- The most rupee-specific rate card we found - nano at roughly Rs 3,000-5,000 a Reel up to macro at Rs 84,000-7.9 lakh - plus the... jigsawkraft.com Article · D2C Influencer Marketing Cost in India (2026): Real Rates, Agency Fees & Hidden Charges Jigsawkraft In 3 answers
- A tight, tactical eight-tip list rather than a long theory piece, useful as a pre-outreach checklist the night before you send... Stack Influence Article · D2C Influencer Product Seeding Strategies: 8 Tips to Boost Your Brand Stack Influence In 3 answers
- A structured nine-step framework, research, market-entry plan, localization, compliance, local partnerships, that turns 'go... shopify.com Article · D2C International Ecommerce Strategy: 9 Steps to Expand Shopify In 3 answers
- A side-by-side of the actual India-relevant software shortlist a founder would be choosing between, rather than a generic... Increff Blog Article · D2C Compare India's Top Inventory Management Solutions for E-commerce in 2026 Increff In 3 answers
- Makes the case that a well-run drop cadence builds community, not just a single day's revenue spike - relevant when you're... EQL Article · D2C How Limited Edition Product Drops Can Create Lasting Loyal Communities EQL In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →