Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written for store owners, not media buyers, it walks the exact setup path a D2C founder needs: Business Suite, pixel,... Shopify Blog Article · D2C Facebook Advertising: How It Works and How to Start Shopify
- Jon Loomer is the internet's most rigorous, un-hyped Meta ads explainer, and his Advantage+ breakdown is the sober... Jon Loomer Digital Article · D2C Get Started with Advantage+ Shopping Campaigns Jon Loomer
- A calm, checklist-style diagnostic for the most demoralising moment, clicks but no sales. It correctly points the finger at... WordStream Article · D2C Facebook Ads Not Converting? 9 Common Reasons (+How to Fix) Susie Marino
- Benchmarks pulled from ~35,000 real ecommerce brands across 15 verticals, so you can sanity-check your CPM, CTR and ROAS... Triple Whale Article · D2C Facebook Ad Benchmarks by Industry (Updated Data) Triple Whale
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →
