Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Directly answers the question every scaling brand hits, how to keep testing new creative without wrecking a campaign that... Digitorm Article · D2C The Right Facebook Ad Campaign Structure for Testing, Scaling, and Retargeting Digitorm In 3 answers
- The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a... Oneagencz Article · D2C ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026) Oneagencz In 3 answers
- Maps campaign structure to an actual Indian budget growth path, from Rs 500/day to Rs 5 lakh/month, so you can see how... Clicknify Article · D2C Meta Ads for Indian Businesses in 2026, The Complete Strategy Guide, From Rs 500/Day to Rs 5L/Month Clicknify In 3 answers
- An Indian export house's ground-level account of how many sample rounds are normal and what each one is actually checking for. kbexports.com Article · D2C The Textile Sampling Process Explained KB Exports In 3 answers
- A consultant-built framework covering all touchpoint types (digital, physical, assisted), useful once you're past the basic... Umbrex Article · D2C Omnichannel Strategy Framework Explained Umbrex In 3 answers
- Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why... medium.com Article · D2C How to Get Press Coverage: Startup PR for Dummies Christoph Janz (Point Nine Capital) In 3 answers
- Argues directly against the "you need a ₹2L/month retainer" assumption, making the case that a clear story and a few right... mediagraphicspr.com Article · D2C PR for D2C Brands: How to Build Buzz on Low Budget Mediagraphics PR In 3 answers
- The foundational text on why customers judge price relative to context, not in absolute terms - the psychology behind every... amazon.com Book · D2C Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone In 3 answers
- Goes deeper than the beginner comparisons on the economics, where each model's MOQ, upfront investment and IP ownership... rspinc.com Article · D2C Private Label Vs. Contract Manufacturing: Differences RSP In 3 answers
- The clearest plain-English walk-through of the design-to-CAD-to-prototype pipeline, useful as a checklist even if you outsource... design2market.co.uk Article · D2C How to Develop a Product Design2Market In 3 answers
- A founder-readable breakdown of the CRS process, lab testing, Form I, brand authorisation, without the dense regulatory... LegalRaasta Article · D2C BIS CRS Certification for IT and Electronic Products in India LegalRaasta In 3 answers
- The canonical starting point, this is where you actually raise your hand. It's the horse's-mouth reference for the document... Blinkit Article · D2C Sell on Blinkit, Official Seller Onboarding Portal Blinkit In 3 answers
- Zepto actively courts D2C brands to diversify beyond mass FMCG, so this portal is the most direct route in. Go here first if... Zepto Article · D2C Zepto for Brands, Partner Onboarding Zepto In 3 answers
- A clean, no-nonsense glossary covering ROAS, CAC, MER, AOV and CPA in one place, the right first read before diving into any... Triple Whale Help Center Article · D2C A Guide to Ecommerce Metrics Triple Whale In 3 answers
- An independent, side-by-side comparison of the major attribution platforms, useful for actually deciding between them instead... QRY Article · D2C Marketing Attribution Tools for DTC Brands (Northbeam vs Rockerbox vs Triple Whale) QRY In 3 answers
- Spells out the exact CAC, LTV and payback period formulas with an India lens, the most direct answer we found to 'how do I... FireAI Article · D2C D2C Unit Economics: The Exact Formulas for CAC, LTV & Payback Period FireAI In 3 answers
- A practical, diagnose-then-fix playbook that insists you find your top RTO cause before throwing tools at it, the most useful... GoKwik Blog Article · D2C How to Reduce RTO in E-commerce: A Complete Guide for Indian D2C Brands GoKwik In 3 answers
- The clearest explainer connecting NDR to RTO, showing that a failed delivery attempt becomes an RTO within 24-72 hours unless... Clickpost Blog Article · D2C NDR and RTO in E-Commerce: The Complete Operations Guide Clickpost In 3 answers
- A clear-eyed walk through the exact tension in the question, more spend versus intact margins, with practical pacing rules... Uptown Cow Article · D2C How to Scale Your Ecommerce Ad Spend Without Killing Your Profit Margins Uptown Cow In 3 answers
- From a fulfillment-and-shipping player with its own skin in the India D2C game, giving a practitioner's-eye comparison rather... Eshopbox Blog Article · D2C 10 Best Shipping Aggregators in India (2026) for Ecommerce & D2C Brands Eshopbox In 3 answers
- Directly answers the 'I've outgrown my current aggregator' question with a current alternatives list, which is more useful at... iCarry Blog Article · D2C Top Shiprocket Alternatives in India 2026 iCarry In 3 answers
- An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable... sutrahr.com Article · D2C How to Hire for D2C Brand: 10 Best Tips Finding the Right Fit SutraHR In 3 answers
- A screen-by-screen walkthrough of the actual e-filing form on ipindiaonline.gov.in, useful right before you sit down to file it... ebizfiling Article · D2C IP India (IPIndiaOnline) Trademark Registration, Step-by-Step 2025 Guide ebizfiling In 3 answers
- Goes beyond the registration checklist into actual brand-protection strategy, naming pitfalls, enforcement options, and what to... Unimarks Legal Article · D2C How to Register a Brand Name in India: The Strategic Brand Protection Blueprint (Updated 2026) Unimarks Legal In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →