Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The product page: source-grounded answers, Audio Overviews and an FAQ confirming it is the same product as NotebookLM. notebook.google Tool · How Founders Use AI Gemini Notebook | AI Research Tool & Thinking Partner Google In 3 answers
- The Indus app listing: chat in Hindi, English, Tamil or a mix, tap the mic to speak, and hosting in India. play.google.com Tool · How Founders Use AI Indus by Sarvam Sarvam AI (Google Play) In 3 answers
- OpenAI's Codex plan page: Free for quick tasks, Go at $8, Plus at $20 (web, CLI, IDE and iOS), Pro from $100 in $100, $200 and... learn.chatgpt.com Tool · How Founders Use AI Codex pricing OpenAI In 3 answers
- Microsoft 365 Personal at ₹6,899 a year or ₹689 a month, with Copilot in the PowerPoint, Word and Excel desktop apps. microsoft.com Tool · How Founders Use AI Compare Microsoft 365 plans (India) Microsoft In 3 answers
- Cuts long videos and podcasts into captioned vertical clips: free plan, Starter $15 a month, Pro $29. opus.pro Tool · How Founders Use AI OpusClip pricing OpusClip In 3 answers
- An Indian app with two AI teammates: Tara plans a month of posts, makes images and reels and runs Meta ads; Ved answers... interakt.shop Tool · How Founders Use AI SOLO by Interakt: an AI business team app for small businesses Interakt (Jio Haptik) In 3 answers
- Marketing writing with brand voice for teams: Pro $59 a month billed yearly or $69 monthly, with a 7-day free trial. jasper.ai Tool · How Founders Use AI Jasper pricing Jasper In 3 answers
- Free at 10,000 credits a month; Starter $6 a month with a commercial licence and instant cloning; Creator $22 with professional... elevenlabs.io Tool · How Founders Use AI ElevenLabs pricing ElevenLabs In 3 answers
- A free browser photo editor with layers, masks and blending that opens and saves Photoshop's PSD files, with nothing to install. photopea.com Tool · How Founders Use AI Photopea Photopea In 3 answers
- Workspace in rupees, billed monthly: Business Starter Rs 270 a user a month with Gemini in Gmail and company data kept out of... workspace.google.com Tool · How Founders Use AI Google Workspace pricing (India) Google In 3 answers
- Business plans in rupees: Microsoft 365 Business Standard with Copilot Rs 1,955 a user a month paid yearly, and the Copilot... microsoft.com Tool · How Founders Use AI Microsoft 365 Copilot pricing for business (India) Microsoft In 3 answers
- Edge, the default PDF reader on Windows: highlight, mark up, add text and save, plus Copilot summaries and translation in a... microsoft.com Tool · How Founders Use AI Microsoft Edge PDF reader Microsoft In 3 answers
- A free professional editor for editing, colour, effects and audio in one app; the paid Studio version is listed at $236. blackmagicdesign.com Tool · How Founders Use AI DaVinci Resolve Blackmagic Design In 3 answers
- The fastest way to mine real customer complaints and comparisons about your competitors, the negative reviews are a free... G2 Tool · ongoing · Starting Up G2, software reviews and competitive comparison G2 In 2 answers
- Best-in-class visual builder for pixel-precise marketing sites and CMS-driven content, used by 300k+ teams. Ideal for a landing... webflow.com Tool · platform · Starting Up Webflow, Visual Web Design Platform Webflow In 2 answers
- An AI-chat-to-app builder that turns a plain-English prompt into a working full-stack app fast, the fastest path to a prototype... lovable.dev Tool · platform · Starting Up Lovable, AI App Builder Lovable In 2 answers
- The flagship Indian growth community, built by ex-CRED growth leaders, combining cohort learning, in-city events and a peer... GrowthX Course · Community + cohort programs · Starting Up GrowthX, India's Largest Growth Community Abhishek Patil & Udayan Walvekar In 2 answers
- For anyone building in biotech, healthtech, agritech, or life sciences, BIRAC is the single most important non-dilutive funder... BIRAC (birac.nic.in) Tool · Scheme directory · Starting Up BIRAC, Non-Dilutive Grants for Biotech & Life-Sciences Startups (BIG, E-YUVA, SITARE) Biotechnology Industry Research Assistance Council (BIRAC), Dept. of Biotechnology In 2 answers
- Most government grants require an incorporated entity, and Rize makes getting one fast and low-friction, Pvt Ltd, LLP, or OPC... Razorpay (razorpay.com/rize) Tool · Platform + resources · Starting Up Razorpay Rize, Incorporation & Early-Stage Founder Resources Razorpay Rize In 2 answers
- The single biggest killer of government-selling startups is the payment gap, not the sale. TReDS is the RBI-regulated fix, turn... sidbi.in Tool · explainer + platform links · Starting Up TReDS, Bill Discounting to Survive Slow Government Payments (SIDBI) SIDBI In 2 answers
- When analyst reports do not exist, MCA filings are one of the few honest data points you can actually get in India, and Tofler... Tofler Tool · Starting Up Tofler: Indian Company Financials and Filings TWS Systems Private Limited In 2 answers
- When you cannot read the code or the spec sheet, real buyers can. G2 lets you pull up any technical competitor, sort to the one... G2 Tool · Starting Up G2 (business software review directory) G2.com In 2 answers
- If you decide to learn the tool yourself, this is the structured on-ramp: Bubble's own free academy takes a complete beginner... Bubble Course · Self-paced (several hours of video lessons and guided builds) · Starting Up Bubble Academy: Free Courses to Build Real Apps Bubble In 2 answers
- Maze is a cheap way to run remote, unmoderated tests when you cannot get people into a room, which is most of the time when you... maze.co Tool · Free plan, paid plans start around 99 USD per month · Starting Up Maze Maze In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →