Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- LetsVenture is one of India's oldest online platforms where founders list a round and angels and syndicates invest together;... letsventure.com Tool · Platform · Starting Up LetsVenture: raise from angels and syndicates online LetsVenture In 2 answers
- The Income Tax Department's own calculator for working out tax under the old and new regimes for a given income, which is how... incometax.gov.in Tool · Calculator · Starting Up Income tax calculator Income Tax Department In 2 answers
- Peak XV's early-stage program, the most selective seed program run from India. Its page states it invests from $500,000 up to... surge.peakxv.com Tool · Program page · Starting Up Surge by Peak XV Peak XV Partners In 2 answers
- IIM Bangalore's flagship five-month incubation program for idea, prototype and MVP stage founders, mostly online with two... nsrcel.org Tool · Program page · Starting Up NSRCEL Launchpad NSRCEL, IIM Bangalore In 2 answers
- Zerodha Varsity's chapter on profitability ratios, worked on a real Indian company's results. It defines EBITDA as operating... zerodha.com Course · 20 min read · Starting Up Financial Ratio Analysis (Varsity, Fundamental Analysis) Karthik Rangappa, Zerodha Varsity In 2 answers
- Varsity's explanation of the cash flow statement in three parts, operating, investing and financing, and why profit and cash... zerodha.com Course · 20 min read · Starting Up The Cash Flow Statement (Varsity) Karthik Rangappa, Zerodha Varsity In 2 answers
- An Indian platform for selling one-to-one calls, sessions and digital products from a single link, built for people selling... topmate.io Tool · Pricing page · Starting Up Topmate pricing Topmate In 2 answers
- Techstars' Startup Weekend: a three-day, 54-hour event where people pitch ideas, form teams and build a startup by Sunday. A... techstars.com Tool · Programme page · Starting Up Techstars Startup Weekend Techstars In 2 answers
- Zoho's email marketing tool, priced in rupees from India: a Forever Free plan for up to 2,000 contacts and 6,000 emails a... zoho.com Tool · Starting Up Zoho Campaigns pricing Zoho In 2 answers
- Mailchimp's plan page, shown in rupees in India: the Free plan is limited to 250 contacts, and Essentials, Standard and Premium... mailchimp.com Tool · Starting Up Mailchimp pricing Intuit Mailchimp In 2 answers
- Klaviyo's plan page: a free plan for 250 active profiles and 500 emails a month, with paid email plans priced by active... klaviyo.com Tool · Starting Up Klaviyo pricing Klaviyo In 2 answers
- Beehiiv's plan page: free up to 2,500 subscribers with unlimited sends, paid plans from $49 a month, a 0% take on paid... beehiiv.com Tool · Starting Up beehiiv pricing beehiiv In 2 answers
- Meta's own tool for a business's Facebook Page and Instagram account in one place, where you can create or schedule posts,... facebook.com Tool · Starting Up Meta Business Suite Meta In 2 answers
- Google's web and app analytics, free of charge for small businesses: where visitors come from and which marketing brings sales. marketingplatform.google.com Tool · Starting Up Google Analytics Google In 2 answers
- Typeform's own plans. Basic is 39 USD a month, or 28 USD billed yearly, for 100 responses a month; Plus is 79 USD (56 yearly)... typeform.com Tool · Starting Up Typeform pricing Typeform In 2 answers
- SurveyMonkey's pricing as shown in India, in rupees. Team Advantage is ₹1,550 per user a month billed yearly for three or more... surveymonkey.com Tool · Starting Up SurveyMonkey pricing (India) SurveyMonkey In 2 answers
- Microsoft's free tool for online surveys, forms, polls and quizzes, the natural choice for a team on Outlook and Microsoft 365. forms.cloud.microsoft Tool · Starting Up Microsoft Forms Microsoft In 2 answers
- Calendly's own plans. Free covers one event type and one calendar; Standard is $10 per seat a month billed yearly with... calendly.com Tool · Starting Up Calendly pricing Calendly In 2 answers
- Cal.com's plans. The individual plan is free forever with unlimited links and calendars and email and SMS notifications; Teams... cal.com Tool · Starting Up Cal.com pricing Cal.com In 2 answers
- Zoho Bookings is free for one user; Basic is US$6 per user a month billed yearly and Premium US$9. It takes payments and can... zoho.com Tool · Starting Up Zoho Bookings pricing Zoho In 2 answers
- Leegality's own pricing for its Indian document-signing platform: on the Basic plan, Aadhaar eSign costs ₹25 per signatory,... leegality.com Tool · Starting Up Leegality pricing Leegality In 2 answers
- Kajabi's own plans for an all-in-one creator business (site, courses, email, community): Basic is $143 a month billed annually... kajabi.com Tool · Starting Up Kajabi pricing Kajabi In 2 answers
- Intuit's US price list for QuickBooks Online, the default accounting software of US accountants. QuickBooks Free costs $0 for... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks Online pricing (US) Intuit In 2 answers
- Wave's own price page. Its Starter plan is free for unlimited estimates, invoices, bills and bookkeeping records, aimed at US... waveapps.com Tool · Pricing page · Starting Up Wave pricing Wave In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →