Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The official government registry that lets you filter incubators by sector, stage and location, the fastest way to find a... Startup India / Government of India Tool · Searchable directory · Starting Up Startup India, Find an Incubator (DPIIT registry) Startup India (DPIIT) In 9 answers
- This is a ready-to-fill IP assignment and confidentiality agreement hosted on the government's own Startup India portal, so it... Startup India (startupindia.gov.in) Template · 6-page fillable template · Starting Up Confidentiality and Intellectual Property Assignment Agreement Template (India) Startup India (Invest India) In 9 answers
- The only honest way to answer "is SEO working" is to look at real search data, and Google Search Console is the free,... Google Tool · Free web tool · Starting Up Google Search Console Google In 9 answers
- Tally's own price page for TallyPrime, the accounting software most Indian CAs already use. Silver for one PC is Rs 750 a... tallysolutions.com Tool · Pricing page · Starting Up Buy TallyPrime: plans and prices Tally Solutions In 9 answers
- The official front door for the most common sector licence founders need, food, plus a reminder that regulated sectors each... Government of India (foscos.fssai.gov.in / rbi.org.in) Tool · portal · Starting Up FoSCoS, Apply for FSSAI Licence / Registration & Sector Regulators FSSAI (and RBI for fintech) In 8 answers
- The dedicated on-ramp for DPIIT startups to list innovative products even without a pre-existing category, and the mechanism... gem.gov.in Tool · program page + onboarding · Starting Up GeM Startup Runway, Sell Directly to Government Buyers Government e-Marketplace (GeM) In 8 answers
- This is the checklist and the template in one, written for Indian Pvt Ltd reality, not a US Delaware copy-paste. It walks all... iPleaders Template · 25 min read · Starting Up Co-Founder Agreement for Indian Startups: Clauses and Template (2026) iPleaders In 8 answers
- The fastest path from a spreadsheet to a polished mobile or internal app, used by 100k+ companies. When your data lives in... glideapps.com Tool · platform · Starting Up Glide, Apps From Spreadsheets Glide In 7 answers
- 100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation.... 100X.VC Tool · template + explainer · Starting Up iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders 100X.VC In 7 answers
- The largest and most credible free co-founder matching platform in the world, with vetted founders and 100,000+ matches made.... ycombinator.com Tool · Free platform, ongoing · Starting Up Y Combinator Co-Founder Matching Y Combinator In 7 answers
- The official SISFS portal. The scheme gave early DPIIT-recognised startups up to Rs 20 lakh as a grant for proof of concept and... Seed Fund Portal (seedfund.startupindia.gov.in) Tool · Application portal · Starting Up Startup India Seed Fund Scheme (SISFS), Official Portal DPIIT, Government of India In 7 answers
- A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your... Strategyzer Tool · template · Starting Up The Value Proposition Canvas Strategyzer In 7 answers
- Airtable is the friendly database that sits under most no-code stacks, and it is where many founders quietly run the first... Airtable (airtable.com) Tool · Starting Up Airtable Airtable (airtable.com) In 7 answers
- Lovable is an AI app builder: you describe the website or app in plain words and it builds, hosts and publishes it. Its plans... docs.lovable.dev Tool · Starting Up Lovable plans and credits Lovable In 7 answers
- Notion's plans: databases inside the same pages as your docs and wiki, for a small team whose records sit next to written... notion.com Tool · Pricing page · Starting Up Notion pricing Notion In 7 answers
- The native way to set genuinely market-specific pricing and currency per country from a single Shopify backend, instead of a... shopify.com Tool · D2C Shopify Markets, Sell to Multiple Markets from One Store Shopify In 7 answers
- AiSensy's WhatsApp API plans for Indian businesses: a Free Forever plan without broadcasts, Basic at ₹1,500 a month,... aisensy.com Tool · 5 min · D2C AiSensy Pricing AiSensy In 7 answers
- The same page as shown in India, in rupees: free plan on a Flash-Lite model with Deep Research, Gemini Live and Gemini... gemini.google Tool · How Founders Use AI Google AI plans (India) Google In 7 answers
- A free browser editor with watermark-free 1080p exports, captions and a voice recorder, enough to assemble the clips. clipchamp.com Tool · How Founders Use AI Microsoft Clipchamp pricing Microsoft In 7 answers
- NIDHI is the DST umbrella that funds ideas and prototypes through campus incubators, the most realistic path for student and... NIDHI, DST (nidhi.dst.gov.in) Tool · Programme directory · Starting Up NIDHI, DST's Umbrella for Student & Early-Stage Grants (PRAYAS, Seed Support, EIR) Department of Science & Technology (DST), Government of India In 6 answers
- The single primary source for all Indian IP filing and search, patents, trademarks, designs, and links to copyright. Skip the... Government of India (ipindia.gov.in) Tool · portal · Starting Up IP India, Official Portal (Patents, Trademarks, Designs, Copyright) Office of the CGPDTM In 6 answers
- This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short · Starting Up The FAST Agreement (Founder / Advisor Standard Template) Founder Institute In 6 answers
- A living, India-first answer to 'where do I actually meet founders?', eChai has run founder meetups, dinners, demo days and... eChai Ventures Tool · short · Starting Up eChai Ventures, Founder Community & Events Across 25+ Cities eChai Ventures In 6 answers
- This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry... gem.gov.in Tool · self-serve portal + onboarding modules · Starting Up Government e-Marketplace (GeM), Official Seller Portal Government e-Marketplace (GeM) In 6 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →