Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Instagram's free phone editor, ranked No. 1 in Photo and Video on India's App Store today, built for Reels and Shorts. apps.apple.com Tool · Starting Up Edits: Video Editor (App Store India) Instagram
  2. The same free editor on Android, with more than 100 million downloads. play.google.com Tool · Starting Up Edits: Video Editor (Google Play) Instagram
  3. Adobe's free phone editor for Shorts and Reels, with no ads or watermarks, also on Android. apps.apple.com Tool · Starting Up Adobe Premiere AI Video Editor (App Store India) Adobe
  4. A free multi-track phone editor with no watermark, No. 2 in Photo and Video on India's App Store, with a Mac version too. apps.apple.com Tool · Starting Up VN: Photo and Video Editor (App Store India) Ubiquiti Labs
  5. One of the most downloaded editors in India, with more than 500 million installs on Android, for quick trims, music and text on... play.google.com Tool · Starting Up InShot: Video Editor (Google Play) InShot
  6. Apple's free editor for the Mac, also on iPhone and iPad, the simplest way to cut and title a video on Apple devices. apps.apple.com Tool · Starting Up iMovie (Mac App Store India) Apple
  7. Apple's professional editor for Macs with Apple silicon, a one-time purchase of ₹29,900 on India's Mac App Store, and part of... apps.apple.com Tool · Starting Up Final Cut Pro (Mac App Store India) Apple
  8. The professional standard on Windows and Mac, priced in rupees with GST on Adobe's India page, with a seven-day free trial. adobe.com Tool · Starting Up Adobe Premiere (India) Adobe
  9. Hosted WordPress, the blogging and website platform behind a large share of the web. The page lists Personal at US$4 a month... wordpress.com Tool · Starting Up WordPress.com pricing Automattic
  10. FlutterFlow is a visual builder for native mobile apps that go to the App Store and Google Play. The page lists a free plan to... flutterflow.io Tool · Starting Up FlutterFlow pricing FlutterFlow
  11. An Indian creator platform for courses, communities and cohorts. The page lists Basic with zero fixed fee and 10% commission... tagmango.com Tool · Starting Up TagMango pricing TagMango
  12. The original Business Model Canvas from Strategyzer, the firm of its creator Alexander Osterwalder, with the official template... strategyzer.com Template · Starting Up The Business Model Canvas (official template) Strategyzer
  13. Awfis is one of India's largest coworking chains. Its day pass page puts the price at about Rs 300 to Rs 500 a day depending on... awfis.com Tool · Starting Up Awfis day pass Awfis
  14. A monthly membership that lets you work from any WeWork India centre. The page lists ₹11,999 a month, or ₹10,199 a month on a... wework.co.in Tool · Starting Up WeWork India All Access WeWork India
  15. A marketplace for booking coworking desks, day passes and meeting spaces across Indian cities without brokerage, useful for... gofloaters.com Tool · Starting Up GoFloaters GoFloaters
  16. A coworking network known for its community events and member perks, in several Indian cities. 91springboard.com Tool · Starting Up 91springboard 91springboard
  17. The regulator that registers every insurer and insurance intermediary in India, and publishes the registration regulations,... irdai.gov.in Tool · Starting Up Insurance Regulatory and Development Authority of India (IRDAI) IRDAI
  18. IRDAI's public lists of licensed brokers, corporate agents, web aggregators and other intermediaries, the quickest way to see... policyholder.gov.in Tool · Starting Up List of insurance brokers (IRDAI) IRDAI
  19. Adobe's logo maker, free for everyone, which downloads your logo as PNG or JPG (a 500px square by default). adobe.com Tool · Starting Up Adobe Express free logo maker Adobe
  20. The official MUDRA site for loans to non-corporate, non-farm micro and small enterprises: up to ₹10 lakh, and up to ₹20 lakh... mudra.org.in Tool · Starting Up Pradhan Mantri MUDRA Yojana MUDRA (Ministry of Finance)
  21. A public sector bank's startup account with its full schedule of charges: the quarterly average balance is waived for the first... iob.bank.in Tool · Scheme page · Starting Up IOB Startup Current Account Indian Overseas Bank
  22. Ready-made SWOT boards on an online whiteboard, so a team can fill in the grid together in a call. miro.com Template · Templates · Starting Up SWOT Analysis templates (Miroverse) Miro
  23. An open-source experimentation and feature-flag platform. The Starter plan is free for up to 3 users with unlimited experiments... growthbook.io Tool · Pricing page · Starting Up GrowthBook pricing GrowthBook
  24. A 2026 India-specific guide with an annotated mutual NDA (and a one-way variant): the clauses, the four standard exclusions,... blog.ipleaders.in Template · Guide with template · Starting Up How to draft an NDA in India: clauses, enforceability and a free template (2026) iPleaders

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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