Template

The Business Model Canvas (official template)

Strategyzer · strategyzer.com Free Beginner

The original Business Model Canvas from Strategyzer, the firm of its creator Alexander Osterwalder, with the official template to download.

  • Use the official template so every box matches the method.
  • A filled-in canvas is a set of guesses to test, not a decision.
Open on strategyzer.com ↗

The question it answers

  1. What is a business model canvas, and how do I fill one in?

Read with it

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  2. A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your... Strategyzer Tool · template The Value Proposition Canvas Strategyzer
  3. The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole... LEANSTACK Template Lean Canvas template Ash Maurya
  4. Video · ~2 min Business Model Canvas Explained Strategyzer
  5. The book that introduced the canvas, co-created by 470 practitioners from 45 countries, with worked examples of business models... strategyzer.com Book Business Model Generation Alexander Osterwalder and Yves Pigneur
  6. Steve Blank's definition of a startup as an organisation formed to search for a repeatable and scalable business model, and why... steveblank.com Essay · 8 min What's A Startup? First Principles Steve Blank
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