Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Expense software that reads card feeds and receipts from the cards a business already has. The page lists Growth at $11.99 an... fylehq.com Tool · Pricing page · Starting Up Fyle pricing Fyle
- HDFC Bank's own page for its mid-tier business card, the one most small businesses with steady spend end up on. It states the... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Power Credit Card HDFC Bank
- HDFC Bank's entry business card, for a proprietor or small firm spending under a lakh a year on business costs. The page states... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Grow Credit Card HDFC Bank
- HDFC Bank's top business card, for a business putting several lakh a year through one card. The page states the ₹10,000 plus... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Black Credit Card HDFC Bank
- HDFC Bank's business card that links to any UPI app, for a small business that pays suppliers and expenses by UPI and wants the... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank UPI RuPay Biz Credit Card HDFC Bank
- ICICI Bank's cashback business card, for a business that wants money back rather than points. The page sets out the ₹1,500 plus... icici.bank.in Tool · Product page · Starting Up ICICI Bank Business Advantage Black Credit Card ICICI Bank
- The cheaper sibling of ICICI's Black card, for a professional or small business with modest monthly spend. Joining fee ₹500... icici.bank.in Tool · Product page · Starting Up ICICI Bank Business Advantage Blue Credit Card ICICI Bank
- EnKash is an Indian spend management platform that issues corporate, prepaid, fuel, SaaS and digital marketing cards to a... enkash.com Tool · Product page · Starting Up EnKash Corporate Cards EnKash
- The government's own portal where GST returns are filed and paid, free. Most businesses prepare the data in their billing or... gst.gov.in Tool · Portal · Starting Up GST Portal Goods and Services Tax Network
- Clear's page for CA-assisted income tax filing. For a freelancer, proprietor or professional who wants a CA to prepare and file... cleartax.in Tool · Pricing page · Starting Up ClearTax expert-assisted ITR filing plans Clear (Defmacro Software)
- Intuit's page for US business returns, for a US sole proprietor, S-corp or partnership only; it does not file Indian returns.... turbotax.intuit.com Tool · Pricing page · Starting Up TurboTax small business tax filing Intuit
- The IRS's own free filing program for US individuals, which covers a sole proprietor's Schedule C. Guided software is free with... irs.gov Tool · Program page · Starting Up IRS Free File: do your federal taxes for free Internal Revenue Service
- HMRC's searchable list of every recognised MTD for VAT product, record-keeping and bridging, filterable by what you need. Every... tax.service.gov.uk Tool · Search tool · Starting Up Find software for Making Tax Digital for VAT (HMRC search service) HM Revenue & Customs
- Xero's UK prices, for a UK small business that wants HMRC-recognised accounting that files VAT and is MTD for Income Tax ready.... xero.com Tool · Pricing page · Starting Up Xero UK pricing plans Xero
- FreeAgent's UK prices, for freelancers, sole traders and small limited companies: £19 a month for a sole trader, £27 for a... freeagent.com Tool · Pricing page · Starting Up FreeAgent pricing FreeAgent
- Intuit's UK plans. Simple Start, Essentials, Plus and Advanced all manage and submit VAT to HMRC and are MTD for Income Tax... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks UK pricing Intuit
- Airtable's own plans. It looks like a spreadsheet but links records like a database, for a small team tracking orders, clients... airtable.com Tool · Pricing page · Starting Up Airtable pricing Airtable
- Google's no-code tool that turns a Google Sheet into a phone or web app, for field teams and shops already living in Sheets.... appsheet.com Tool · Pricing page · Starting Up AppSheet pricing Google
- Supabase is a hosted Postgres database with auth and storage, for when a developer is building an app or internal tool on your... supabase.com Tool · Pricing page · Starting Up Supabase pricing Supabase
- Marg's overview, which states who it is built for: retailers, distributors, pharma and FMCG businesses across India, with batch... margcompusoft.com Tool · Product page · Starting Up Marg ERP: billing, inventory and GST software for distributors Marg ERP
- Frappe's hosting prices for ERPNext, the free and open source ERP. A single site on shared servers starts at Rs 410 a month, a... frappe.io Tool · Pricing page · Starting Up ERPNext pricing on Frappe Cloud Frappe
- Odoo's rupee prices. One app is free for unlimited users; Standard, with every app including Manufacturing (MRP), Inventory and... odoo.com Tool · Pricing page · Starting Up Odoo pricing (India) Odoo
- Katana's own plans for product makers. The Free plan costs $0 with no card, covers up to 30 SKUs with unlimited users and... katanamrp.com Tool · Pricing page · Starting Up Katana pricing Katana
- Fleetx is a Gurugram-based fleet software company, and this is its ERP for transporters: trip-level profit and loss across... fleetx.ai Tool · Product page · Starting Up Fleetx Transport ERP Fleetx
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →