Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Emergent is an AI app builder founded in India that builds full-stack web and mobile apps from a description. The page lists a... emergent.sh Tool · Starting Up Emergent pricing Emergent In 4 answers
- The SBA's planning guide, with a break-even analysis calculator and sections on market research, competitive analysis and... sba.gov Tool · Guide and calculator · Starting Up Plan your business: startup costs and break-even calculator U.S. Small Business Administration In 4 answers
- Google's free self-paced courses for Google Ads, covering Search, Video and measurement. skillshop.withgoogle.com Course · Self-paced courses · Starting Up Google Ads training (Skillshop) Google In 4 answers
- An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a... brevo.com Tool · Pricing page · Starting Up Brevo pricing Brevo In 4 answers
- The government portal where goods movements above the threshold are documented with e-way bills and where transporters enrol... ewaybillgst.gov.in Tool · Official portal · Starting Up E-Way Bill System GST Network In 4 answers
- Antler's India page, for founders at day zero, including solo founders still looking for a co-founder. It sets out the AI... antler.co Tool · Program page · Starting Up Antler India Antler In 4 answers
- Razorpay's payroll for Indian companies, which pays salaries and calculates, pays and files statutory compliance. Prime covers... razorpay.com Tool · Pricing page · Starting Up RazorpayX Payroll pricing Razorpay In 4 answers
- Refrens' own pricing page. Refrens is an Indian invoicing, quotation and bookkeeping tool popular with freelancers, agencies... refrens.com Tool · Pricing page · Starting Up Refrens pricing Refrens In 4 answers
- ClickUp's plans for tasks, docs, goals and dashboards in one tool. Free costs nothing, Core is $9 a user a month and Business... clickup.com Tool · Pricing page · Starting Up ClickUp pricing ClickUp In 4 answers
- Miro is an online whiteboard where a mind map can sit beside sticky notes, diagrams and docs. Free for 3 editable boards;... miro.com Tool · Pricing page · Starting Up Miro pricing Miro In 4 answers
- Zapier's own plans: Free for 100 tasks a month with two-step Zaps, Professional from $19.99 a month with multi-step Zaps and... zapier.com Tool · Pricing page · Starting Up Zapier pricing Zapier In 4 answers
- A founder-friendly, flat-fee registration product bundled with a zero-balance current account, useful if you'd rather not shop... Razorpay Rize Tool · D2C Company Registration in India, Razorpay Rize Razorpay In 4 answers
- Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most... judge.me Tool · D2C Judge.me Product Reviews App Judge.me In 4 answers
- The default starting point for finding Indian manufacturers by category; filter by Manufacturer type, GST-registered, and... indiamart.com Tool · D2C IndiaMART B2B Marketplace and Supplier Directory IndiaMART In 4 answers
- Pricing for a market only makes sense once you know the landed cost, this free calculator estimates product plus duty plus tax... zonos.com Tool · D2C Duties and Taxes Calculator, Calculate Landed Cost Zonos In 4 answers
- The authoritative government HSN/SAC lookup, worth cross-checking against a third-party finder when a rate is ambiguous. Listed... GST Portal (services.gst.gov.in) Tool · D2C Search HSN Code, Official GST Portal Goods and Services Tax Network (GSTN) In 4 answers
- Gupshup's self-serve pricing: no platform fee, a prepaid wallet for WhatsApp, RCS, SMS and voice plus 18% GST, and 1,000 AI... gupshup.ai Tool · 3 min · D2C Gupshup Pricing Gupshup In 4 answers
- Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a... Zoho Tool · 6 min read · GTM Zoho Partner Programs Zoho In 4 answers
- Worked examples with real numbers for an SDR at 70:30, a CS role at 75:25 and a presales engineer at 80:20, each with quota,... Everstage Template · 15 min read · GTM Sales Compensation Structure: The Guide With Role-Based Templates Everstage In 4 answers
- HubSpot's free deal pipeline: define your stages, move deals across them and see where they stall, inside the free CRM. hubspot.com Tool · GTM HubSpot pipeline management HubSpot In 4 answers
- Apollo's own pricing page. The free plan stays free with no time limit; paid Basic and Professional seats add credits,... apollo.io Tool · GTM Apollo pricing Apollo.io In 4 answers
- 1,700+ real court cases where fake AI citations got people sanctioned; the best cautionary tale on the internet. damiencharlotin.com Tool · How Founders Use AI AI Hallucination Cases Database Damien Charlotin In 4 answers
- The live outcome-based price list: $0.99 per outcome, $9.99 per qualified lead, and what counts as an outcome. fin.ai Tool · How Founders Use AI Fin AI Agent pricing Fin (formerly Intercom), part of Salesforce In 4 answers
- Microsoft 365 with Copilot in rupees: Personal Rs 689 a month or Rs 6,899 a year, Family Rs 819, Premium Rs 1,999 a month with... microsoft.com Tool · How Founders Use AI Copilot pricing plans for individuals (India) Microsoft In 4 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →