Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An interactive version of the checklist that generates the exact document list for your specific business constitution instead... TaxBizMantra Tool · D2C Free GST Registration Document Checklist Tool TaxBizMantra
- A single glance-able calendar to put your GSTR-1/GSTR-3B dates straight into your own calendar instead of hunting through... ClearTax Tool · D2C GST Calendar 2026-27: GST Due Dates, Filing Deadlines and Compliance ClearTax
- The rare resource that sequences the tasks in order instead of listing rules alphabetically, so you know what to do this week... CA in Bangalore Template · D2C GST Compliance Guide for First-Time GST Registrants: Month-by-Month Checklist CA in Bangalore
- If you want compliant invoices and eventual e-filing from one tool rather than stitching together a billing app and a separate... Zoho Tool · D2C Zoho Books: GST Billing Software built for Indian SMEs Zoho
- If your D2C brand plans to sell outside India too, this is the cleanest mental model for treating tax registration as a... Stripe Template · D2C Getting Started: Sales Tax Compliance Checklist Stripe
- A ready-made checklist format, not just an article to read, that you can literally tick through while setting up your invoicing... A2X Template · D2C The ESSENTIAL Ecommerce Bookkeeping Checklist A2X
- A founder oriented course built by growth marketers who have run Meta campaigns across hundreds of startups, pitched at the... Demand Curve Course · D2C Meta Ads (FB + IG) Demand Curve
- It is Meta's own onboarding path, so it matches exactly what an ad account rep or agency will assume you already know. Meta Blueprint Course · D2C Get Started with the Conversions API Meta Blueprint
- Use this the day after you connect Meta, and again every month. Tracking breaks silently far more often than founders expect. WeltPixel Template · D2C Shopify Conversion Tracking Checklist: 10 Things to Verify After Install WeltPixel
- A free calculator that turns your target audience size, objective, and desired results into an actual budget figure, useful for... AdEspresso Tool · D2C The Ultimate Guide to Facebook Ads Budgets (+ Free Calculator) AdEspresso
- Meta's own free training walks through setting up an Advantage+ Sales campaign end to end, worth doing before you touch Ads... Meta Blueprint Course · D2C Maximize Performance with Advantage+ Sales Campaigns Meta
- The fastest way to go from 'what should my ROAS be' to an actual number specific to your own products and margins. Eightx Tool · D2C Break-Even ROAS Calculator Eightx
- For a founder who wants to go past a blog post, this is a structured, paid course built specifically around scaling with... CXL Institute Course · D2C Advanced Meta Ads Course CXL Institute
- Copy, paste your own numbers, done. The fastest route from reading about break-even ROAS to actually knowing yours. Adfix Template · D2C Free ROAS and PPC Profit Calculator (Google Sheets) Adfix
- The one structured, multi week option here, built by Meta itself, for a founder who wants to actually learn to read and... Coursera Course · D2C Meta Marketing Analytics Professional Certificate Meta
- A ready made Google Sheets template to pull reach, CPM, CTR, ROAS, and conversion data out of Ads Manager into one view you can... Catchr Template · D2C Free Meta Ads (ex Facebook Ads) Google Sheets Dashboard Template Catchr
- A genuinely free (no tier, no session cap) heatmap and session recording tool that lets a founder watch real ad traffic... Microsoft Tool · D2C Microsoft Clarity Microsoft
- A free, downloadable Google Sheets audit template that turns the whole diagnostic checklist (tracking, structure, creative,... Vaizle Template · D2C Facebook Ads Audit: The Simplest Way So Far (Free Meta Ads Audit Template) Vaizle
- Worth checking as a boring, overlooked killer: a slow or failing UPI/payment integration at the last checkout step silently... Razorpay Tool · D2C UPI Payment Gateway in India Razorpay
- Gumroad's fees: 10% plus $0.50 per sale through your own link, 30% through its Discover marketplace, no monthly fee, and... gumroad.com Tool · 3 min · D2C Gumroad Pricing Gumroad
- Lemon Squeezy's fees for selling software and digital products globally: 5% plus 50 cents per sale, no monthly fee, and it acts... lemonsqueezy.com Tool · 4 min · D2C Lemon Squeezy Pricing Lemon Squeezy
- An AI writer built for ecommerce catalogues: product descriptions, meta titles and category pages in 40+ languages, with brand... hypotenuse.ai Tool · 3 min · D2C Hypotenuse AI Pricing Hypotenuse AI
- Odoo's rupee pricing: one app free with unlimited users, Standard from Rs 580 per user a month billed yearly for all apps, for... odoo.com Tool · 4 min · D2C Odoo Pricing Odoo
- Meta's own AI agent for the WhatsApp Business app: it learns from your past chats, Facebook Page, website and catalog and... business.whatsapp.com Tool · 4 min · D2C Meta Business Agent in the WhatsApp Business app WhatsApp
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →