Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. An interactive version of the checklist that generates the exact document list for your specific business constitution instead... TaxBizMantra Tool · D2C Free GST Registration Document Checklist Tool TaxBizMantra
  2. A single glance-able calendar to put your GSTR-1/GSTR-3B dates straight into your own calendar instead of hunting through... ClearTax Tool · D2C GST Calendar 2026-27: GST Due Dates, Filing Deadlines and Compliance ClearTax
  3. The rare resource that sequences the tasks in order instead of listing rules alphabetically, so you know what to do this week... CA in Bangalore Template · D2C GST Compliance Guide for First-Time GST Registrants: Month-by-Month Checklist CA in Bangalore
  4. If you want compliant invoices and eventual e-filing from one tool rather than stitching together a billing app and a separate... Zoho Tool · D2C Zoho Books: GST Billing Software built for Indian SMEs Zoho
  5. If your D2C brand plans to sell outside India too, this is the cleanest mental model for treating tax registration as a... Stripe Template · D2C Getting Started: Sales Tax Compliance Checklist Stripe
  6. A ready-made checklist format, not just an article to read, that you can literally tick through while setting up your invoicing... A2X Template · D2C The ESSENTIAL Ecommerce Bookkeeping Checklist A2X
  7. A founder oriented course built by growth marketers who have run Meta campaigns across hundreds of startups, pitched at the... Demand Curve Course · D2C Meta Ads (FB + IG) Demand Curve
  8. It is Meta's own onboarding path, so it matches exactly what an ad account rep or agency will assume you already know. Meta Blueprint Course · D2C Get Started with the Conversions API Meta Blueprint
  9. Use this the day after you connect Meta, and again every month. Tracking breaks silently far more often than founders expect. WeltPixel Template · D2C Shopify Conversion Tracking Checklist: 10 Things to Verify After Install WeltPixel
  10. A free calculator that turns your target audience size, objective, and desired results into an actual budget figure, useful for... AdEspresso Tool · D2C The Ultimate Guide to Facebook Ads Budgets (+ Free Calculator) AdEspresso
  11. Meta's own free training walks through setting up an Advantage+ Sales campaign end to end, worth doing before you touch Ads... Meta Blueprint Course · D2C Maximize Performance with Advantage+ Sales Campaigns Meta
  12. The fastest way to go from 'what should my ROAS be' to an actual number specific to your own products and margins. Eightx Tool · D2C Break-Even ROAS Calculator Eightx
  13. For a founder who wants to go past a blog post, this is a structured, paid course built specifically around scaling with... CXL Institute Course · D2C Advanced Meta Ads Course CXL Institute
  14. Copy, paste your own numbers, done. The fastest route from reading about break-even ROAS to actually knowing yours. Adfix Template · D2C Free ROAS and PPC Profit Calculator (Google Sheets) Adfix
  15. The one structured, multi week option here, built by Meta itself, for a founder who wants to actually learn to read and... Coursera Course · D2C Meta Marketing Analytics Professional Certificate Meta
  16. A ready made Google Sheets template to pull reach, CPM, CTR, ROAS, and conversion data out of Ads Manager into one view you can... Catchr Template · D2C Free Meta Ads (ex Facebook Ads) Google Sheets Dashboard Template Catchr
  17. A genuinely free (no tier, no session cap) heatmap and session recording tool that lets a founder watch real ad traffic... Microsoft Tool · D2C Microsoft Clarity Microsoft
  18. A free, downloadable Google Sheets audit template that turns the whole diagnostic checklist (tracking, structure, creative,... Vaizle Template · D2C Facebook Ads Audit: The Simplest Way So Far (Free Meta Ads Audit Template) Vaizle
  19. Worth checking as a boring, overlooked killer: a slow or failing UPI/payment integration at the last checkout step silently... Razorpay Tool · D2C UPI Payment Gateway in India Razorpay
  20. Gumroad's fees: 10% plus $0.50 per sale through your own link, 30% through its Discover marketplace, no monthly fee, and... gumroad.com Tool · 3 min · D2C Gumroad Pricing Gumroad
  21. Lemon Squeezy's fees for selling software and digital products globally: 5% plus 50 cents per sale, no monthly fee, and it acts... lemonsqueezy.com Tool · 4 min · D2C Lemon Squeezy Pricing Lemon Squeezy
  22. An AI writer built for ecommerce catalogues: product descriptions, meta titles and category pages in 40+ languages, with brand... hypotenuse.ai Tool · 3 min · D2C Hypotenuse AI Pricing Hypotenuse AI
  23. Odoo's rupee pricing: one app free with unlimited users, Standard from Rs 580 per user a month billed yearly for all apps, for... odoo.com Tool · 4 min · D2C Odoo Pricing Odoo
  24. Meta's own AI agent for the WhatsApp Business app: it learns from your past chats, Facebook Page, website and catalog and... business.whatsapp.com Tool · 4 min · D2C Meta Business Agent in the WhatsApp Business app WhatsApp

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