Course

Meta Marketing Analytics Professional Certificate

Meta · Coursera Freemium Beginner

The one structured, multi week option here, built by Meta itself, for a founder who wants to actually learn to read and evaluate Ads Manager reports rather than skim a listicle, and it covers running experiments to check whether a metric change is even real.

  • Covers navigating Meta Ads Manager reports and using A/B tests and conversion lift tests to validate whether a metric shift is signal or noise.
  • Free to audit on Coursera, with a paid certificate track that preps for Meta's own Marketing Science certification exam.
Open on coursera.org ↗

The question it answers

  1. Which Meta Ads Manager metrics actually matter, and how do I read them?

Read with it

  1. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs
  2. A clean, no-nonsense glossary covering ROAS, CAC, MER, AOV and CPA in one place, the right first read before diving into any... Triple Whale Help Center Article A Guide to Ecommerce Metrics Triple Whale
  3. Straight from the platform that generates the number: how Meta actually calculates and optimizes the ROAS bid goal inside Ads... Meta Business Help Center Article About ROAS Goal Meta
  4. The official breakdown of quality ranking, engagement rate ranking, and conversion rate ranking, the three diagnostics that... Meta Business Help Center Article About Ad Relevance Diagnostics Meta
  5. Explains what actually drags CTR down before you blame the hook: Meta scores perceived ad quality (withheld information,... Meta Business Help Center Article About Quality Ranking Meta
  6. The primary source definition of every video metric Ads Manager reports, so when you build a hold rate calculation you are... Meta Business Help Center Article About Video Ad Metrics on Facebook and Instagram Meta
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