Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. An Indian dropshipping supplier that holds inventory and handles shipping, tracking and COD settlement while you sell under... baapstore.com Tool · 5 min · D2C Baapstore: Indian dropshipping Baapstore
  2. MSG91's India SMS rates by volume: ₹0.25 a message at 5,000, falling to ₹0.16 at the top slab, plus 18% GST. msg91.com Tool · 3 min · D2C MSG91 SMS Pricing MSG91
  3. Fast2SMS's prepaid rates: ₹0.25 per SMS from a ₹100 recharge, down to ₹0.11 at larger slabs, one rate for promotional,... fast2sms.com Tool · 3 min · D2C Fast2SMS Bulk SMS Pricing Fast2SMS
  4. Twilio's per-message price for SMS to India ($0.0832 outbound), useful for a business outside India texting Indian customers or... twilio.com Tool · 3 min · D2C Twilio SMS Pricing for India Twilio
  5. BigCommerce's plans for stores selling mainly outside India: Core $29 a month billed yearly up to $30K annual sales, Growth $79... bigcommerce.com Tool · 5 min · D2C BigCommerce Pricing BigCommerce
  6. Zoho's retail point-of-sale: a free plan (1 register, 1 user, 50 POS transactions) and Standard from ₹649 per location a month... zoho.com Tool · 4 min · D2C Zoho POS Pricing for Retail Zoho
  7. GoFrugal's retail ERP and POS plans, sold per store as a one-time licence or a yearly subscription, for multi-counter stores... gofrugal.com Tool · 5 min · D2C GoFrugal Plans and Pricing GoFrugal
  8. Shopify's point-of-sale for businesses that sell online and in a shop: POS Lite comes with every plan from ₹1,994 a month, and... shopify.com Tool · 4 min · D2C Shopify POS Pricing Shopify
  9. PayU's own pricing: 2% on domestic cards, net banking, wallets and BNPL, 3% on Diners, Amex, EMI and international... payu.in Tool · 3 min · D2C PayU Pricing PayU
  10. NimbusPost's per-shipment pricing: Essential from ₹25.50 per 500 g for up to 300 orders a month, Elevate from ₹24 for 300 to... nimbuspost.com Tool · 3 min · D2C NimbusPost Pricing NimbusPost
  11. Shipmozo's plans: a free Lite plan for social and small sellers from Rs 26 per 500 g within a city, and a Professional plan... shipmozo.com Tool · 3 min · D2C Shipmozo Pricing Shipmozo
  12. Petpooja's restaurant POS plans: a base plan at ₹12,000 plus tax with cloud billing, inventory, menu management, 90+ reports... petpooja.com Tool · 4 min · D2C Petpooja POS Pricing Petpooja
  13. Zoho's restaurant POS: free forever for businesses billing up to ₹12 lakh a year, then Essentials ₹499 per location a month... zoho.com Tool · 4 min · D2C Zoho POS Pricing for Restaurants Zoho
  14. Restroworks' restaurant platform for multi-unit and franchise chains: central menu, recipe and inventory control, central... restroworks.com Tool · 4 min · D2C Restroworks Pricing Restroworks
  15. Alteria Capital describes itself as India's leading venture debt fund, lending to startups backed by established VC investors.... alteriacapital.com Tool · Website · D2C Alteria Capital Alteria Capital
  16. InnoVen Capital has lent venture debt to early and growth-stage technology businesses in India since 2008 and runs a venture... innovencapital.com Tool · Website · D2C InnoVen Capital InnoVen Capital
  17. The scheme page of the National Credit Guarantee Trustee Company for loans to DPIIT-recognised startups, giving the cover per... ncgtc.in Tool · Scheme page · D2C Credit Guarantee Scheme for Startups (CGSS) NCGTC
  18. The government's single portal for applying online to credit-linked schemes, including Mudra business loans and the startup... jansamarth.in Tool · Government portal · D2C Jan Samarth: Business loan for startups Government of India
  19. Screaming Frog's licence page: the crawler is free up to 500 URLs, and a licence (shown at €245 a year per user) removes the... screamingfrog.co.uk Tool · D2C Screaming Frog SEO Spider pricing Screaming Frog
  20. A well built program from an Indian origin SaaS company, useful as a template: directory listing, co-marketing, certification,... Chargebee Tool · 5 min read · GTM Chargebee Solution Partner Program Chargebee
  21. Shows a clean two track split (technology partners versus solution partners) at real scale, 250 plus partners across 35 plus... MoEngage Tool · 5 min read · GTM MoEngage Catalyst Partner Ecosystem MoEngage
  22. This is the actual five step recipe for turning open ended consulting into one fixed offer you can sell repeatedly: research... jonathanstark.com Template · 10 min read · GTM Productized Service Creation Process Jonathan Stark
  23. Real reported rupee numbers for the entry point of a GTM career in India, with total compensation ranging from about 3.8 lakh... PayScale Tool · 5 min browse · GTM Sales Development Representative (SDR) Salary in India PayScale
  24. Included as a caution as much as a benchmark. The India average here sits near 3.3 lakh because the title Account Executive... PayScale Tool · 5 min browse · GTM Account Executive Salary in India PayScale

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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