Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · Starting Up Self-host n8n with Docker (no code) on your computer and a VPS ByteGrad
  2. Video · video · Starting Up How to Design Your Bubble App (When You're Not a Designer) YouTube
  3. Video · Starting Up How to Build an App with Google Sheets (No Code, Glide) Glide (YouTube)
  4. YC partners discuss how founders in their current batches are shipping products with mostly AI-generated codebases, and what... Y Combinator (Lightcone Podcast) Video · Starting Up Vibe Coding Is The Future Y Combinator
  5. Video · ~20 min · Starting Up A complete beginners guide to Zapier MinorCo
  6. Video · ~45 min · Starting Up Make.com Tutorial for Beginners | Build Automations and AI Workflows Fast Thalita Milan
  7. Video · 9 min · Starting Up How Much Equity to Give Your Cofounder Michael Seibel
  8. Video · ~15 min · Starting Up App Wireframe Design and User Flow UX (Whimsical Tutorial) YouTube
  9. Video · 58 min · Starting Up Startup Mechanics (Stanford CS183F) Kirsty Nathoo
  10. Video · 35 min · Starting Up The Startup Playbook for Hiring Your First Engineers and AEs Y Combinator
  11. Video · ~35 min video · Starting Up Kevin Hale: How to Work Together (YC Startup School) Kevin Hale, Y Combinator
  12. Video · Approx. 40 min · Starting Up How to Think Like a Visual Designer Steve Schoger
  13. Video · 9 min · Starting Up Jakob Nielsen's 10 Usability Heuristics (video) Nielsen Norman Group
  14. Video · ~1 hr · Starting Up The Design of Everyday Things: 25 years later (BayCHI talk) Don Norman
  15. Before you even open Figma, this shows you can test a flow with paper cutouts and catch most usability problems. The research... Nielsen Norman Group Video · 40 minutes · Starting Up Paper Prototyping: How to Create and Usability-Test Simple UI Prototypes Nielsen Norman Group
  16. Video · Approx. 25 minutes · Starting Up Figma Tutorial For Beginners AJ&Smart
  17. Airbnb's cofounder shows how deliberate design decisions convinced millions of strangers to trust each other enough to share... TED Video · 16 min video · Starting Up How Airbnb Designs for Trust Joe Gebbia
  18. A short, practical take on when a long menu is actually fine. Hick's Law does not mean fewer items is always better, and this... Nielsen Norman Group Video · 3 min video · Starting Up Hick's Law: Designing Long Menu Lists Katie Sherwin
  19. Video · Approx. 40 min video · Starting Up Laws of UX: Using Psychology to Design Better Products and Services (talk) Jon Yablonski
  20. Video · Starting Up Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy Casey Winters
  21. A short, clear video on why showing options beats making people remember them, with interface examples. If you prefer watching... Nielsen Norman Group Video · ~4 min video · Starting Up Recognition vs. Recall in User Interfaces Raluca Budiu
  22. This names the exact tension in your question and gives a rule for when innovation is worth its learning cost. Watch it to... Nielsen Norman Group Video · 5 min · Starting Up Consistency vs. Innovation in UX Design Raluca Budiu
  23. Video · 40 min · Starting Up Building for Your Next Billion Users (Google I/O 2017) Google
  24. A talk (with writeup) on serving a genuinely different, lighter experience to low end devices and slow networks, drawing on how... web.dev (Chrome Dev Summit talk writeup) Video · 25 min talk · Starting Up Adaptive loading: improving web performance on slow devices Nate Schloss and Addy Osmani

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