Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · Starting Up
Self-host n8n with Docker (no code) on your computer and a VPS
ByteGrad
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Video · video · Starting Up
How to Design Your Bubble App (When You're Not a Designer)
YouTube
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Video · Starting Up
How to Build an App with Google Sheets (No Code, Glide)
Glide (YouTube)
- YC partners discuss how founders in their current batches are shipping products with mostly AI-generated codebases, and what... Y Combinator (Lightcone Podcast) Video · Starting Up Vibe Coding Is The Future Y Combinator
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Video · ~20 min · Starting Up
A complete beginners guide to Zapier
MinorCo
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Video · ~45 min · Starting Up
Make.com Tutorial for Beginners | Build Automations and AI Workflows Fast
Thalita Milan
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Video · 9 min · Starting Up
How Much Equity to Give Your Cofounder
Michael Seibel
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Video · ~15 min · Starting Up
App Wireframe Design and User Flow UX (Whimsical Tutorial)
YouTube
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Video · 58 min · Starting Up
Startup Mechanics (Stanford CS183F)
Kirsty Nathoo
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Video · 35 min · Starting Up
The Startup Playbook for Hiring Your First Engineers and AEs
Y Combinator
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Video · ~35 min video · Starting Up
Kevin Hale: How to Work Together (YC Startup School)
Kevin Hale, Y Combinator
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Video · Approx. 40 min · Starting Up
How to Think Like a Visual Designer
Steve Schoger
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Video · 9 min · Starting Up
Jakob Nielsen's 10 Usability Heuristics (video)
Nielsen Norman Group
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Video · ~1 hr · Starting Up
The Design of Everyday Things: 25 years later (BayCHI talk)
Don Norman
- Before you even open Figma, this shows you can test a flow with paper cutouts and catch most usability problems. The research... Nielsen Norman Group Video · 40 minutes · Starting Up Paper Prototyping: How to Create and Usability-Test Simple UI Prototypes Nielsen Norman Group
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Video · Approx. 25 minutes · Starting Up
Figma Tutorial For Beginners
AJ&Smart
- Airbnb's cofounder shows how deliberate design decisions convinced millions of strangers to trust each other enough to share... TED Video · 16 min video · Starting Up How Airbnb Designs for Trust Joe Gebbia
- A short, practical take on when a long menu is actually fine. Hick's Law does not mean fewer items is always better, and this... Nielsen Norman Group Video · 3 min video · Starting Up Hick's Law: Designing Long Menu Lists Katie Sherwin
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Video · Approx. 40 min video · Starting Up
Laws of UX: Using Psychology to Design Better Products and Services (talk)
Jon Yablonski
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Video · Starting Up
Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy
Casey Winters
- A short, clear video on why showing options beats making people remember them, with interface examples. If you prefer watching... Nielsen Norman Group Video · ~4 min video · Starting Up Recognition vs. Recall in User Interfaces Raluca Budiu
- This names the exact tension in your question and gives a rule for when innovation is worth its learning cost. Watch it to... Nielsen Norman Group Video · 5 min · Starting Up Consistency vs. Innovation in UX Design Raluca Budiu
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Video · 40 min · Starting Up
Building for Your Next Billion Users (Google I/O 2017)
Google
- A talk (with writeup) on serving a genuinely different, lighter experience to low end devices and slow networks, drawing on how... web.dev (Chrome Dev Summit talk writeup) Video · 25 min talk · Starting Up Adaptive loading: improving web performance on slow devices Nate Schloss and Addy Osmani
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →