Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Built from a masterclass with Mohit Garg, former CRO at MindTickle, and written for cross-border companies selling from India,... SeedToScale by Accel Article · long read · GTM SaaS Playbook: Sales Rachit Parekh In 8 answers
2. The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for... Tackle Report · 25 min read · GTM The 2025 State of Cloud GTM Report Tackle In 8 answers
3. The Gainsight CEO on why CS should own an NDR number rather than just a churn number, including the idea of giving every CSM... Gainsight Article · 8 min read · GTM 8 Things I Learned from Dave Kellogg About Net Dollar Retention Nick Mehta In 8 answers
4. Ten specific, named mistakes rather than principles, including hiring a VP of Sales too early and letting a bad rep linger past... SaaStr Podcast · 30 min listen · GTM SaaStr Podcast #379: The Top 10 Mistakes Founders Make When Hiring Their First Sales Team Jason Lemkin In 8 answers
5. Stripe's Chief Business Officer on building a written sales operating model (leads, conversion, deal size, win rate, cycle) so... SignalFire Article · 14 min read · GTM How to train and measure your startup's early sales hires Sadasia McCutchen with Jeanne DeWitt Grosser In 8 answers
6. The fastest path from a spreadsheet to a polished mobile or internal app, used by 100k+ companies. When your data lives in... glideapps.com Tool · platform · Starting Up Glide, Apps From Spreadsheets Glide In 7 answers
7. Steli Efti (YC alum, co-founder of Close CRM) is one of the most trusted voices on startup outbound and cold email, practical,... Close Article · article series · Starting Up The Close Sales Blog (Steli Efti on cold email & founder sales) Steli Efti In 7 answers
8. Lenny's Newsletter is the most trusted operator-written resource on product, growth, and monetization, drawing on data from... lennysnewsletter.com Article · newsletter archive · Starting Up Lenny's Newsletter, Growth, Business Models & Monetization Lenny Rachitsky In 7 answers
9. The most accessible book for non-finance founders on reading a P&L, balance sheet, and cash flow statement. It demystifies the... hbr.org Book · book (~304 pages) · Starting Up Financial Intelligence for Entrepreneurs Karen Berman & Joe Knight In 7 answers
10. The single most useful mental model for whether you actually need to raise. Graham's 'default alive vs default dead' framing... paulgraham.com Article · 10 min read · Starting Up Default Alive or Default Dead? Paul Graham In 7 answers
11. 100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation.... 100X.VC Tool · template + explainer · Starting Up iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders 100X.VC In 7 answers
12. The largest and most credible free co-founder matching platform in the world, with vetted founders and 100,000+ matches made.... ycombinator.com Tool · Free platform, ongoing · Starting Up Y Combinator Co-Founder Matching Y Combinator In 7 answers
13. The official government overview of how to incorporate and register a startup in India, including the SPICe+ route on the MCA... startupindia.gov.in Article · Official overview · Starting Up Startup India Scheme (Incorporation & Registration Overview) Startup India / DPIIT In 7 answers
14. The official SISFS portal. The scheme gave early DPIIT-recognised startups up to Rs 20 lakh as a grant for proof of concept and... Seed Fund Portal (seedfund.startupindia.gov.in) Tool · Application portal · Starting Up Startup India Seed Fund Scheme (SISFS), Official Portal DPIIT, Government of India In 7 answers
15. The canonical primary source on the mindset shift before you start up, Graham's Stanford lecture directly addresses whether you... paulgraham.com Essay · ~6,000 words · Starting Up Before the Startup Paul Graham In 7 answers
16. CB Insights read hundreds of real startup postmortems and found that poor product-market fit (around 43 percent) is the single... CB Insights Article · ~15 min read · Starting Up The Top 12 Reasons Startups Fail CB Insights In 7 answers
17. Video · ~10 min · Starting Up How to get your first ten customers Michael Seibel In 7 answers
18. This is the piece nearly every other CAC explainer is quoting from, so go to the source. Skok walks through how CAC, lifetime... For Entrepreneurs Essay · Starting Up SaaS Metrics 2.0: A Guide to Measuring and Improving What Matters David Skok In 7 answers
19. An Indian founder who actually built and scaled a SaaS business at home talks bluntly about pricing, instead of a generic... The Neon Show Podcast · Starting Up 7 Myths About Selling B2B SaaS In India (ft. Unicommerce founder Kapil Makhija) Siddhartha Ahluwalia (host), Kapil Makhija (guest) In 7 answers
20. YC's counterpoint is worth hearing precisely because it pushes back on being stingy: if this person is a real co-founder doing... Y Combinator Article · 10 min read · Starting Up How to Split Equity Among Co-Founders Y Combinator In 7 answers
21. From the creators of the Design Sprint, a structured two-day method to turn a fuzzy idea into a sharp, testable bet before you... Lenny's Podcast Podcast · ~90 min · Starting Up The Foundation Sprint: Test Any Idea in 2 Days Jake Knapp & John Zeratsky In 7 answers
22. Video · 5 min · Starting Up Clayton Christensen: When Only a Milkshake Will Do the Job Clayton Christensen In 7 answers
23. A founder-friendly crash course on planning and running discovery interviews, with tactics from researchers at Zoom, Zapier,... First Round Review Article · 20 min read · Starting Up A UX Research Crash Course for Founders Jane Davis In 7 answers
24. A free, short predecessor to The Right It for when you want the method without buying a book. It lays out cheap experiments... pretotyping.org Book · ~90 pages · Starting Up Pretotype It (free PDF) Alberto Savoia In 7 answers

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