Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A one-page tool for writing down what you have learned about a customer's jobs, pains, and gains, then checking whether your... Strategyzer Tool · template · Starting Up The Value Proposition Canvas Strategyzer In 7 answers
2. Chesky tells the Airbnb story in his own voice, including flying to New York to meet hosts and re-shoot their listing photos by... Masters of Scale (Reid Hoffman) Podcast · 35 min · Starting Up Airbnb's Brian Chesky: Do Things That Don't Scale Reid Hoffman In 7 answers
3. Airtable is the friendly database that sits under most no-code stacks, and it is where many founders quietly run the first... Airtable (airtable.com) Tool · Starting Up Airtable Airtable (airtable.com) In 7 answers
4. This is the book length version of the exact instinct in our short answer, that you generate real insight by living in the... Mike Maples Jr. and Peter Ziebelman (patternbreakers.com) Book · ~304 pages · Starting Up Pattern Breakers: Why Some Start-Ups Change the Future Mike Maples Jr. and Peter Ziebelman In 7 answers
5. Dixon argues that the hobbies smart engineers pour weekends into today become mainstream work in ten years, because engineers... cdixon.org (Chris Dixon) Essay · ~4 min read · Starting Up What the Smartest People Do on the Weekend Is What Everyone Else Will Do During the Week in Ten Years Chris Dixon In 7 answers
6. Written by a former FBI hostage negotiator, not a sales trainer, which is exactly why it works for founders who recoil at... Chris Voss Book · Starting Up Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss In 7 answers
7. Lovable is an AI app builder: you describe the website or app in plain words and it builds, hosts and publishes it. Its plans... docs.lovable.dev Tool · Starting Up Lovable plans and credits Lovable In 7 answers
8. Notion's plans: databases inside the same pages as your docs and wiki, for a small team whose records sit next to written... notion.com Tool · Pricing page · Starting Up Notion pricing Notion In 7 answers
9. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article · D2C How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs In 7 answers
10. The native way to set genuinely market-specific pricing and currency per country from a single Shopify backend, instead of a... shopify.com Tool · D2C Shopify Markets, Sell to Multiple Markets from One Store Shopify In 7 answers
11. AiSensy's WhatsApp API plans for Indian businesses: a Free Forever plan without broadcasts, Basic at ₹1,500 a month,... aisensy.com Tool · 5 min · D2C AiSensy Pricing AiSensy In 7 answers
12. Five questions you can answer this afternoon from data you already have, including the underused one about what objections... Andreessen Horowitz Article · ~10 min read · GTM A Framework for Defining and Refining Your ICP Michael King In 7 answers
13. A three step method (brainstorm milestones, regress against retention, then experiment to prove causation) with worked examples... Lenny's Newsletter Article · 15 min read · GTM How to determine your activation metric Lenny Rachitsky In 7 answers
14. Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This... Lenny's Newsletter Article · 20 min read · GTM Product-Led Marketing: How to get traffic and users for your product at a near-$0 CAC Kyle Poyar In 7 answers
15. A full 0 to 100M ARR guide from an Indian company that lived it, covering acquisition, activation, retention, monetisation and... Chargebee Report · 45 min read · GTM The Revenue Growth Guide for Self-Serve SaaS Businesses Chargebee In 7 answers
16. Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the... Product Growth Article · 25 min read · GTM How to Measure Onboarding: Advanced Topics in Activation Metrics Aakash Gupta and Ramli John In 7 answers
17. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read · GTM The GTM guide to building SaaS channel partnerships MP Eisen In 7 answers
18. Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from... Founding Sales Book · 35 min read · GTM Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts Peter Kazanjy In 7 answers
19. Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read · GTM Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani In 7 answers
20. 365 B2B companies surveyed on ramp, tenure, attrition, activity and comp. When you want to know whether your ramp is slow or... The Bridge Group Report · Report, 20 min read · GTM The 2023 SDR Metrics and Compensation Report The Bridge Group In 7 answers
21. The source of the 95-5 rule: at any moment only about 5 percent of your buyers are in market, so most brand spend is aimed at... LinkedIn B2B Institute Report · Report hub · GTM How B2B Brands Grow LinkedIn B2B Institute with the Ehrenberg-Bass Institute In 7 answers
22. The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness. Bogleheads Guide · Wealth Bogleheads: getting started Bogleheads In 7 answers
23. What debt funds are, the types, the risks, and their tax treatment in India since April 2023, before you park money in one. ClearTax Article · Wealth Debt mutual funds, explained ClearTax In 7 answers
24. The India tax angle on a home loan: the deductions on principal and interest, and what actually qualifies for them. ClearTax Article · Wealth Home loan tax benefits ClearTax In 7 answers

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