Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A clinical, free, no-signup stabilization guide that maps directly onto the answer: controlled breathing to break a panic... NHS (nhs.uk) Article · 8 min read · Starting Up Anxiety, fear and panic: self-help and when to get urgent help NHS
- Feld cofounded Techstars and has ridden the full founder rollercoaster in public, and here he names the difference between a... Feld Thoughts (feld.com) Essay · 8 min read · Starting Up Encountering Depression and What It Means To Be Well Brad Feld
- This is the clearest argument for why an information diet works. Graham shows that whatever sits at the top of your mind gets... paulgraham.com Essay · 6 min read · Starting Up The Top Idea in Your Mind Paul Graham
- Kamath built India's largest broker without VC money and here he explains the mindset that keeps him off the daily... LinkedIn Article · 3 min read · Starting Up Nithin Kamath on why Zerodha ignores exit pressure and lets the business compound Nithin Kamath
- This is the raw first-person account the polished frameworks leave out: a technical cofounder writing while still trapped,... Indie Hackers Article · 10 min read · Starting Up It took me two years to realize that my co-founder is toxic for me Anonymous founder
- Espinal has watched hundreds of Seedcamp founders fight and split, and he gives you the written-down decision-rights answer... Carlos Espinal / Seedcamp Article · 15 min read · Starting Up Resolving Major Co-Founder Disputes Carlos Espinal (Seedcamp)
- Krupit runs Trajectify solo and writes from inside the problem, not above it. He breaks solo isolation into its four real... Trajectify Article · 8 min read · Starting Up Being a Solo Founder is Lonely. Here's What to Do About It Mike Krupit
- This is the practical companion to the theory: a first-hand playbook of specific moves for the founder who has no team and no... Indie Hackers Article · 10 min read · Starting Up Feeling Less Isolated as a Solo Founder James Fleischmann
- The Anywhere Founder cannot fix isolation with a Slack group in another timezone: local rooms matter more here. This is an... Scholarship Track Article · 12 min read · Starting Up 25+ Communities for Budding Entrepreneurs in India Scholarship Track editorial team
- Graham puts a number on it: his own ceiling for hard writing or programming is about five hours a day, and past your personal... paulgraham.com Essay · ~20 min read · Starting Up How to Work Hard Paul Graham
- This is the honest India founder version of the off-switch lesson, told after the bill came due. Kamath ran Zerodha on late... Business Today Article · ~6 min read · Starting Up 'I thought that I'll retire': Zerodha's Nithin Kamath on relearning life after a stroke Business Today (interview with Nithin Kamath)
- Colonna, the coach founders go to when they are cracking, gives the question that actually moves boundaries: how am I complicit... Lenny's Newsletter Podcast · ~90 min listen · Starting Up How have I been complicit in creating the conditions I say I don't want? Jerry Colonna (interviewed by Lenny Rachitsky)
- A raw first-hand account of exactly this fear. Kantaria names the psychology head-on: VC money is a drug, you sell your vision... Lenny's Newsletter Essay · ~20 min read · Starting Up Startup to Exit: Lessons From a First-Time Founder Suril Kantaria
- This is the operating manual for the answer's core move: bad news delivered early and plainly. It is concrete where most advice... Visible.vc Article · ~8 min read · Starting Up How to Deliver Bad News to Investors Visible.vc team
- This is the clinical checklist you actually need to answer the question, reviewed by a licensed clinical social worker rather... PsychCentral Article · 10 min read · Starting Up Burnout vs. Depression: What's the Difference? Sian Ferguson, medically reviewed by Joslyn Jelinek, LCSW
- When the answer says 'call someone in India tonight,' this is the number to call. Vandrevala runs a genuinely free, private,... Vandrevala Foundation Tool · Helpline: call or WhatsApp +91 9999 666 555 · Starting Up Free 24x7 Mental Health Counselling Vandrevala Foundation
- This is the specific playbook behind our answer. Huberman anchors everything on a consistent wake time and morning sunlight... Huberman Lab Article · ~12 min read · Starting Up Toolkit for Sleep Andrew Huberman
- The founder who built Zerodha treats sleep and movement as the infrastructure that lets him recover from setbacks faster, not... LinkedIn (Zerodha CEO) Article · ~4 min read · Starting Up My superpowers: health, fitness, and sleep Nithin Kamath
- When the startup has wrecked your body, a five day gym plan will fail by Thursday. Clear's fix is to shrink the habit until it... jamesclear.com Article · ~8 min read · Starting Up How to Stop Procrastinating by Using the 2-Minute Rule James Clear
- This is the rare India-specific piece that treats the spouse conversation as a joint plan, not a pitch. It gives you the exact... BeMoneyAware Article · 20 min read · Starting Up When Your Partner Wants to Quit a Stable Job to Start a Business: A Couple's Money Guide BeMoneyAware
- Almost every resource here speaks to the founder. This one speaks from the other chair: twenty years as the wife of an Indian... Medium Essay · 8 min read · Starting Up Startup-Wife Rambling Lakshmi Thampi
- The cleanest argument for why you should not let "founder" (or the name of your company) become the thing you are. Graham's... paulgraham.com Essay · 5 min read · Starting Up Keep Your Identity Small Paul Graham
- Colonna coached a generation of VC-backed founders through breakdowns, and his whole thesis is that burnout is not caused by... Inc. Article · 6 min read · Starting Up How to Detach Self-Worth From Leadership Decisions Jerry Colonna
- This is the piece that named the flat middle. Chen maps the exact stretch you are in: the launch hype is gone, product/market... andrewchen.com Essay · 12 min read · Starting Up After the TechCrunch Bump: Life in the Trough of Sorrow Andrew Chen
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →