Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This backs the core of your answer: trust the emotion, not the diagnosis. Nielsen argues you should watch what users do rather... Nielsen Norman Group Essay · Starting Up First Rule of Usability? Don't Listen to Users Jakob Nielsen
  2. This is the bridge from a diagnosed problem to a concrete design change. The When / I want to / So I can format forces you to... Intercom Blog Article · Starting Up Designing Features Using Job Stories Alan Klement / Intercom
  3. A thorough, free guide to the full range of usability tests, from moderated sessions to unmoderated remote tasks and... Maze Article · Starting Up Usability Testing Guide Maze
  4. Very often clunky means slow, and slow is as much about perception as raw milliseconds. This explains how loading states,... MDN Web Docs Article · Starting Up Perceived Performance MDN Web Docs
  5. If any of your users read Urdu, Arabic, or another right to left script, your whole layout may need to mirror, and this is the... Material Design 3 Article · 10 min read · Starting Up Bidirectionality and RTL Google Material Design
  6. A practical designer facing walkthrough of building interfaces that survive translation, including how languages fall into... Material Design 3 Article · 12 min read · Starting Up Principles and Techniques for Effective Localization Google Material Design
  7. Your short answer says never bury the language switch, and this is the definitive piece on getting that one control right. It... Smashing Magazine Article · 20 min read · Starting Up Designing A Perfect Language Selector UX Vitaly Friedman
  8. A tighter, pattern focused companion to the language selector deep dive, good when you just want the checklist. It covers... Smart Interface Design Patterns Article · 10 min read · Starting Up Language Selector UX (Smart Interface Design Patterns) Vitaly Friedman
  9. Written from inside an Indian VC firm that has watched many vernacular products grow, this argues that building for Bharat... Lightspeed Venture Partners Essay · 12 min read · Starting Up Building Multi-lingual Products for India Harsha Kumar
  10. Pratilipi built India's largest vernacular storytelling platform across a dozen languages, and its founder walks through what... The Neon Show Podcast · 46 min · Starting Up Ranjeet Pratap Singh on the story and culture of Pratilipi Siddhartha Ahluwalia
  11. When you are ready to think about the engineering, this shows how a product serving 62 languages keeps text out of the code and... The Airbnb Tech Blog Article · 15 min read · Starting Up Building Airbnb's Internationalization Platform Hua Zheng
  12. Your short answer warns that translated text is often longer, and this piece shows exactly how that breaks buttons, menus, and... SimpleLocalize Article · 8 min read · Starting Up Why Text Expansion Breaks Your UI and How to Fix It SimpleLocalize
  13. This is the cheapest way to catch translation problems before you have any translations. Pseudolocalization swaps your text for... Android Developers Tool · 10 min read · Starting Up Test Your App with Pseudolocales Google Android
  14. The authoritative, vendor neutral starter checklist from the group that maintains web standards. It is short and covers the non... W3C Article · 5 min read · Starting Up Internationalization Quick Tips for the Web W3C Internationalization
  15. If your Hindi or Tamil text renders as boxes or looks broken, it is usually a font problem, and Noto solves it for free across... Google Fonts Tool · font family · Starting Up Noto Fonts Google
  16. Built from interviews with 65 practitioners working across borders, this is the deeper read for when localization becomes... Whitney Quesenbery and Daniel Szuc Book · Book, ~256 pages · Starting Up Global UX: Design and Research in a Connected World Whitney Quesenbery and Daniel Szuc
  17. A foundational, if older, collection of guidelines and case studies on international interface design edited by Jakob Nielsen.... Nielsen Norman Group Book · Book · Starting Up Designing User Interfaces for International Use Jakob Nielsen (editor)
  18. A clean, example driven overview that ties the pieces together: flexible layouts, script aware typography, sensible date and... Phrase Article · 12 min read · Starting Up How to Create Good Multilingual UX Design Phrase
  19. Your short answer leans on icons that read without words, and this catalogs which icons are genuinely understood across... LogRocket Blog Article · 12 min read · Starting Up 32 Universal Icons for a Cross-Culturally Clear UI Betim Zaman
  20. For users who are not comfortable typing in any script, voice can be the real entry point, and this shows how Indian products... Think with Google APAC Article · 8 min read · Starting Up How Is Voice Making Technology More Accessible in India? Think with Google
  21. Widens the lens from language to literacy and access, arguing for pairing written labels with clear icons so people of varied... Google Design Article · 12 min read · Starting Up Designing for Global Accessibility, Part 1 Nithya Sambasivan and Astrid Weber
  22. ShareChat built a social product for 15 plus Indian languages from launch, not as a later add on, and this episode gets into... The Ashish Sinha Show Podcast · ~40 min · Starting Up Building for Bharat: ShareChat's Group Product Manager Ashish Sinha
  23. This is the most practical starting point for anyone whose dashboard reads like a wall of numbers. Knaflic (ex Google People... Cole Nussbaumer Knaflic Book · 288 pages · Starting Up Storytelling with Data: A Data Visualization Guide for Business Professionals Cole Nussbaumer Knaflic
  24. Instead of theory, this book shows dozens of real dashboards across sales, finance, support, and operations, then explains why... Steve Wexler, Jeffrey Shaffer, Andy Cotgreave Book · 440 pages · Starting Up The Big Book of Dashboards Steve Wexler, Jeffrey Shaffer, Andy Cotgreave

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