Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Cairo teaches you to treat a chart as a tool with a job, not decoration, which is exactly the mindset that turns a wall of... Alberto Cairo Book · 384 pages · Starting Up The Functional Art: An Introduction to Information Graphics and Visualization Alberto Cairo
- This is the source of the data-ink idea: every pixel that is not carrying information should be questioned or removed. If your... Edward Tufte Book · 200 pages · Starting Up The Visual Display of Quantitative Information Edward Tufte
- A short, concrete post that shows a single chart being stripped of clutter step by step until it reads clearly. If you only... Storytelling with Data blog Article · 10 min read · Starting Up Declutter Your Data Visualizations Cole Nussbaumer Knaflic
- A free, focused reference showing a cluttered chart transformed into a clean one, with each removal explained. It is quick to... Data to Viz Article · 8 min read · Starting Up Decluttering Your Chart Yan Holtz and Conor Healy
- NN/g explains preattentive processing, the reason some numbers pop out in milliseconds and others get lost. Understanding this... Nielsen Norman Group Article · 12 min read · Starting Up Dashboards: Making Charts and Graphs Easier to Understand Page Laubheimer, Nielsen Norman Group
- A short, credible video on choosing visualization styles that work with how people actually scan a dashboard. It is a fast way... Nielsen Norman Group Video · 4 min · Starting Up Data Visualizations for Dashboards Page Laubheimer, Nielsen Norman Group
- A practical, founder-friendly walkthrough of building a dashboard from purpose to layout, with the top-left rule and context... Geckoboard Article · 20 min read · Starting Up Effective Dashboard Design: A Step-by-Step Guide Geckoboard
- When you want to show a trend or a comparison instead of a raw figure, this poster tells you which chart fits the relationship... Financial Times Visual Journalism Team Tool · Interactive poster · Starting Up FT Visual Vocabulary Financial Times
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Video · 58 min · Starting Up
Storytelling with Data | Talks at Google
Cole Nussbaumer Knaflic
- Short episodes on specific data communication problems, including decluttering and focusing attention, that you can listen to... Storytelling with Data Podcast · Episodes 20 to 40 min · Starting Up Storytelling with Data Podcast Cole Nussbaumer Knaflic
- Google's guidelines give concrete rules on hierarchy, color, and dashboard layout that you can apply straight to a product... Google Material Design Article · 20 min read · Starting Up Material Design: Data Visualization Guidelines Google
- Anand S, co-founder of the Indian data visualization firm Gramener, shares how he turns dense data into a clear narrative. It... Analytics Vidhya Article · 15 min read · Starting Up Decoding the Art of Storytelling with Anand S Analytics Vidhya
- A gallery of worked examples from an Indian data viz team showing how a clear narrative frame makes numbers readable. Seeing... Gramener Blog Article · 12 min read · Starting Up Visual Data Storytelling Examples Gramener
- A running collection of real chart and dashboard makeovers, each showing the cluttered original beside the cleaned up version.... Storytelling with Data Article · Gallery · Starting Up Storytelling with Data Makeovers Storytelling with Data
- A free tool with an excellent how-to library that teaches clean chart and dashboard building as you go. It nudges you toward... Datawrapper Tool · How-to library · Starting Up Datawrapper Academy Datawrapper
- A thorough, practical walkthrough of turning a messy backlog into a prioritized roadmap, from sourcing ideas to sizing them... Product Growth (Aakash Gupta) Article · 20 min read · Starting Up How to Prioritize a Roadmap Aakash Gupta
- Doshi is unusually sharp on why most execution problems are really prioritization and strategy problems in disguise. You get... Lenny's Podcast Podcast · About 90 min · Starting Up Shreyas Doshi on pre-mortems, the LNO framework, and prioritization Shreyas Doshi
- ICE (Impact, Confidence, Ease) is RICE's lighter cousin, and it is often the right tool when you are moving fast and just need... Growth Method Article · 12 min read · Starting Up The ICE Framework: the original prioritization framework Stuart Brameld
- Not all features move satisfaction the same way, and Kano gives you a lens to tell basics from performance features from... Product School Article · 12 min read · Starting Up The Kano Model: prioritizing features that delight Carlos Gonzalez de Villaumbrosia
- This is a focused piece on the outcomes over output idea in our short answer, and it catches a common trap: writing goals that... romanpichler.com Article · 10 min read · Starting Up Get the Outcomes on Your Product Roadmap Right Roman Pichler
- A tight essay separating the work of figuring out what to build (discovery) from building it well (delivery), and arguing you... Silicon Valley Product Group Essay · 8 min read · Starting Up Discovery vs. Delivery Marty Cagan
- Once you understand RICE, you still need somewhere to actually score your ideas, and this free Notion template gives you the... Notion Marketplace Template · Ready to use template · Starting Up RICE Prioritization Worksheet (Notion template) Notion Marketplace
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Video · 20 min video · Starting Up
When to Launch Your Startup and When to Wait
Harj Taggar, Michael Seibel, Brad Flora
- 37signals built five products and Rails with seven people by relentlessly shipping less, sooner, and this free online book is... 37signals (Jason Fried, DHH) Book · Free online book · Starting Up Getting Real: Start Your Engines (Ship It) Jason Fried, David Heinemeier Hansson, Matt Linderman
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →