Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The government's May 2026 update on charging subsidies: PM E-DRIVE has Rs 10,900 crore in all, with Rs 2,000 crore earmarked... heavyindustries.gov.in Article · Press release PDF · Starting Up National conference on EV charging infrastructure under PM E-DRIVE (May 2026) Ministry of Heavy Industries
- The Ministry of Heavy Industries' portal for the PM E-DRIVE scheme, which funds EV demand incentives and public charging stations. heavyindustries.gov.in Tool · Official portal · Starting Up PM E-DRIVE scheme portal Ministry of Heavy Industries
- The Ministry of Tourism's voluntary star classification scheme, with the full list of licences an operating hotel must show:... nidhi.tourism.gov.in Article · PDF guidelines · Starting Up Hotel and resort star classification guidelines Ministry of Tourism
- The business lesson of NIOS's vocational course in mushroom production: where loans and subsidy come from (the National... nios.ac.in Course · Course lesson PDF · Starting Up Entrepreneurial skills and economics for a small mushroom enterprise (NIOS) National Institute of Open Schooling
- The RBI's 2012 guidelines that let non-bank companies, authorised by the RBI, set up and run ATMs. Only these white label... rbi.org.in Article · Regulation · Starting Up White Label ATMs in India: guidelines (RBI) Reserve Bank of India
- An authorised white label ATM operator's own site, with its franchise partner and rent-your-space programmes, and a standing... india1payments.in Article · Company site · Starting Up India1 Payments (white label ATM operator) India1 Payments
- Report of the interchange increase from 1 May 2025: Rs 19 per cash withdrawal (previously Rs 17) and Rs 7 per non-financial... business-standard.com Article · News · Starting Up RBI hikes ATM withdrawal fees; higher charges from May 1 Business Standard
- A December 2025 analysis of why ATMs are a squeezed business even after the hike to Rs 19: smaller notes and recyclers have... business-standard.com Article · Analysis · Starting Up The ATM interchange conundrum: how to make the channel viable again Business Standard
- NDDB's guidance on feeding dairy animals, including ration balancing, bypass protein and quality-marked cattle feed, which... nddb.coop Article · Official page · Starting Up Animal nutrition (NDDB) National Dairy Development Board
- A scheme run through NDDB for larger dairy entrepreneurs: 50% capital subsidy limited to Rs 2 crore for sheds, equipment and... nddb.coop Article · Scheme page · Starting Up Establishment of breed multiplication farms (NDDB) National Dairy Development Board
- The online application for the government's fund that gives interest subvention on loans for dairy processing and... ahidf.udyamimitra.in Tool · Official portal · Starting Up Animal Husbandry Infrastructure Development Fund (AHIDF) Department of Animal Husbandry and Dairying
- India's largest B2B listing marketplace, with free registration for suppliers, where wholesalers and manufacturers get buyer... indiamart.com Tool · Seller portal · Starting Up Sell on IndiaMART IndiaMART
- SUGAM, the drug regulator's e-governance system for applications to CDSCO, which also links to the national drug licensing... cdscoonline.gov.in Tool · Official portal · Starting Up CDSCO online licensing (SUGAM and ONDLS) CDSCO
- December 2025 report that the revised Schedule M good manufacturing practice deadline for MSME drug makers (turnover of Rs 250... business-standard.com Article · News · Starting Up Health ministry unlikely to extend Schedule M GMP deadline for MSME pharma Business Standard
- The January 2025 report of the one-year extension for drug makers under Rs 250 crore turnover, and the conditions attached: a... medicaldialogues.in Article · News · Starting Up Health Ministry grants additional one year relief to MSME pharma companies to upgrade facilities under Schedule M Medical Dialogues
- The government investment agency's overview of India's textile sector and its schemes: PM MITRA parks (Rs 4,445 crore for seven... investindia.gov.in Article · Sector page · Starting Up Textiles and apparel sector (Invest India) Invest India
- The statutory body under the Architects Act 1972, which restricts the title 'architect' to people registered with it and acts... coa.gov.in Article · Official site · Starting Up Council of Architecture Council of Architecture
- India's professional body for interior designers, with chapters across cities, events and membership that clients and builders... iiid.in Article · Official site · Starting Up Indian Institute of Interior Designers (IIID) IIID
- PPL India's licence for playing recorded music in a business, with tariffs that list gymnasiums among the venue types, so a gym... pplindia.org Tool · Tariff page · Starting Up PPL India music licence tariffs Phonographic Performance Limited
- The NHB's public list of plant nurseries rated under its Nursery Rating System, which shows what a recognised nursery looks... nhb.gov.in Tool · Official list · Starting Up Find a star nursery (NHB nursery rating) National Horticulture Board
- A law firm's summary of the January 2023 'Endorsement Know-hows' for influencers, issued under the Consumer Protection Act 2019... ksandk.com Article · Article · Starting Up Endorsement Know-hows: guidelines released by the Ministry of Consumer Affairs King Stubb & Kasiva
- The government knowledge portal's plain explanation of the disclosure rules for creators and influencers on social media. vikaspedia.in Article · Explainer · Starting Up Endorsements know-hows (Vikaspedia) Vikaspedia
- The authority under the Warehousing (Development and Regulation) Act 2007 that registers warehouses so they can issue... wdra.gov.in Tool · Official site · Starting Up Warehousing Development and Regulatory Authority (WDRA) WDRA
- The government's Rs 1 lakh crore financing facility for post-harvest infrastructure such as warehouses and cold stores, with 3%... agriinfra.dac.gov.in Tool · Official portal · Starting Up Agriculture Infrastructure Fund Ministry of Agriculture and Farmers Welfare
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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