Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An example of a state startup mission's own events calendar: workshops, demo days and programmes run by the state. Most states... startupmission.kerala.gov.in Tool · Event listing · Starting Up Kerala Startup Mission events Kerala Startup Mission
- An Indian platform for developer and technology communities that runs conferences and meetups on engineering, product and... hasgeek.com Tool · Community platform · Starting Up Hasgeek Hasgeek
- India's student hiring platform, with more than 32 million students registered. One free posting a month, with access to the... internshala.com Tool · Employer page · Starting Up Hire interns and freshers on Internshala Internshala
- The government's national internship portal, run by AICTE under the Ministry of Education, for AICTE, UGC and IGNOU students.... internship.aicte-india.org Tool · Official portal · Starting Up National Internship Portal (AICTE) AICTE, Ministry of Education
- An Indian platform where students take part in competitions, hackathons and quizzes and apply for internships. Recruiters can... unstop.com Tool · Employer page · Starting Up Unstop for recruiters Unstop
- An Indian hiring platform focused on technology roles, which describes itself as India's top platform for tech talent and is... cutshort.io Tool · Hiring platform · Starting Up Cutshort: hire tech talent in India Cutshort
- The government's national mentorship platform for startups, run by DPIIT. A startup registers, is matched to mentors by sector,... maarg.startupindia.gov.in Tool · Official portal · Starting Up MAARG: Startup India's mentorship portal DPIIT, Ministry of Commerce and Industry
- A global mentoring platform where you can book sessions with operators in product, design, engineering and growth. Free to... adplist.org Tool · Mentor marketplace · Starting Up ADPList ADPList
- A daily Indian startup and tech news site covering funding, policy, companies and data reports, with a paid Plus tier for... inc42.com Article · Daily news site · Starting Up Inc42 Inc42 Media
- India's long-running startup publication, with founder stories, funding news and coverage of smaller cities and women founders. yourstory.com Article · Daily news site · Starting Up YourStory YourStory
- Indian startup news focused on funding rounds and company financials, with a weekly report of funding and acquisitions in... entrackr.com Article · Daily news site · Starting Up Entrackr Entrackr
- Moneycontrol's startup section, covering funding, IPO-bound startups and company results from a markets-focused newsroom. moneycontrol.com Article · News section · Starting Up Moneycontrol: startup news Moneycontrol
- A subscription publication of long reported stories and newsletters on Indian startups, markets, technology and policy. A... themorningcontext.com Article · Subscription publication · Starting Up The Morning Context The Morning Context
- The global technology press's startup coverage: funding rounds, launches and the companies Indian founders compete with or sell... techcrunch.com Article · News section · Starting Up TechCrunch: startups TechCrunch
- A comparison of free email marketing plans by a team that opens accounts and tests the tools, updated in October 2026. Useful... emailtooltester.com Article · 20 min read · Starting Up The Best Free Email Marketing Services (EmailTooltester) EmailTooltester
- A tested comparison of the tools people move to from Mailchimp, each with what it does better (MailerLite on price, Brevo on... emailtooltester.com Article · 25 min read · Starting Up Mailchimp Alternatives: Better and Cheaper Options (EmailTooltester) EmailTooltester
- Zapier's hands-on roundup of Mailchimp replacements by use case (creators, ecommerce, CRM, transactional email, solopreneurs),... zapier.com Article · 15 min read · Starting Up The best Mailchimp alternatives (Zapier) Zapier
- Substack's own explanation of its model: free to publish, and when you charge readers, writers keep 90% of revenue minus card... substack.com Tool · Starting Up Going paid on Substack Substack
- Ghost's managed hosting plans: a website plus newsletter with members and paid subscriptions, Starter at $15 a month billed... ghost.org Tool · Starting Up Ghost(Pro) pricing Ghost Foundation
- A tested comparison of newsletter platforms (beehiiv, Kit, Substack, Ghost and others) on growth tools and monetisation,... emailtooltester.com Article · 15 min read · Starting Up The Best Newsletter Platforms for Creators (EmailTooltester) EmailTooltester
- A head-to-head of the two most common choices for a new newsletter, on fees, discovery, design and ads, updated October 2026. emailtooltester.com Article · 12 min read · Starting Up Beehiiv vs Substack: Which is Best for Monetizing Your Newsletter? EmailTooltester
- Zapier's tested roundup of newsletter tools, updated February 2026, with a pick per use case. zapier.com Article · 15 min read · Starting Up The best email newsletter software (Zapier) Zapier
- Zoho's social media scheduler, priced in rupees from India: a Free plan, Standard at ₹600 a month billed yearly (₹900 monthly)... zoho.com Tool · Starting Up Zoho Social pricing Zoho
- Metricool's plan page: a Free plan, Starter from $20 a month for up to 5 brands, and Advanced from $53 a month, combining... metricool.com Tool · Starting Up Metricool pricing Metricool
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →