Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Hootsuite's plan page: Standard at $99 per user a month, Professional at $199 and up to $399, billed annually, with a 14-day... hootsuite.com Tool · Starting Up Hootsuite plans Hootsuite
2. Zapier's hands-on review of social media schedulers, updated May 2026, naming a tool for each need: scheduling, a full team... zapier.com Article · 19 min read · Starting Up The best social media management tools (Zapier) Zapier
3. Linktree's plan page: Free with unlimited basic links and email and phone sign-ups, then Starter, Pro and Premium adding... linktr.ee Tool · Starting Up Linktree pricing Linktree
4. A link-in-bio store built for Indian creators: free forever for a store, lead magnets and Instagram auto-DMs, with its Creator... superprofile.bio Tool · Starting Up SuperProfile for creators in India SuperProfile
5. Beacons' plan page: a Free plan with a link in bio, media kit and store at 9% seller fees, Creator at $10 a month ($8.33 billed... beacons.ai Tool · Starting Up Beacons pricing Beacons
6. Later's free link-in-bio page for Instagram, TikTok and Snapchat profiles, which suits anyone already scheduling posts with Later. later.com Tool · Starting Up Later link in bio Later
7. Carrd builds simple one-page websites; Pro starts at $19 a year and adds a custom domain and forms, so your link page lives at... carrd.co Tool · Starting Up Carrd Pro Carrd
8. Buffer's notice, published 4 November 2026, that it has stopped new Start Pages and is retiring its link-in-bio tool, with an... buffer.com Article · Starting Up We are Retiring Start Page (Buffer) Buffer
9. Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts.... business.google.com Tool · Starting Up Google Keyword Planner Google
10. Ahrefs' free tool for keyword ideas from a seed term, with search volume; Ahrefs Free (formerly Webmaster Tools) adds data on... ahrefs.com Tool · Starting Up Ahrefs Free Keyword Generator Ahrefs
11. AnswerThePublic turns a topic into the questions and phrases people search; paid plans start at $20 a month (Starter) or $160 a... answerthepublic.com Tool · Starting Up AnswerThePublic pricing NP Digital
12. A walk-through of free keyword tools, most of them Google's own (Keyword Planner, Search Console, Trends) and what each is good... ahrefs.com Article · 12 min read · Starting Up The best free keyword research tools (Ahrefs) Ahrefs
13. Google's own self-paced training for its tools, built by Google product experts: Google Ads and Google Analytics courses, and... skillshop.withgoogle.com Course · Starting Up Google Skillshop Google
14. Meta's training for Facebook and Instagram marketing: free online courses, live webinars and videos, plus an... facebook.com Course · Starting Up Meta Blueprint Meta
15. A free digital marketing course from HubSpot Academy: 10 lessons, 30 videos and 8 quizzes over 3 hr 24 min, ending in a... academy.hubspot.com Course · 3 hr 24 min · Starting Up HubSpot Academy: Digital Marketing Certification Course HubSpot Academy
16. Google's structured certificate on Coursera, about 6 months at 10 hours a week, covering Google Ads, analytics, email, social... coursera.org Course · about 6 months · Starting Up Google Digital Marketing & E-commerce Professional Certificate (Coursera) Google on Coursera
17. IIDE is an Indian digital marketing institute; its online course page lists live sessions, brand projects, 1-on-1 mentoring and... iide.co Course · Starting Up IIDE online digital marketing course IIDE
18. The Ken's newsletter list: free newsletters every weekday plus subscriber newsletters on Indian business and markets. the-ken.com Tool · Starting Up The Ken newsletters The Ken
19. Inc42's free newsletters on India's tech and startup economy; the Inc42 Daily Brief is the daily read on funding, policy and... inc42.com Tool · Starting Up Inc42 Newsletters Inc42
20. The subscription page for Lenny's Newsletter on product, growth and careers: $20 a month or $200 a year. lennysnewsletter.com Tool · Starting Up Lenny's Newsletter subscription Lenny Rachitsky
21. Ben Thompson's analysis of the business and strategy of technology: weekly articles are free, and Stratechery Plus with daily... stratechery.com Tool · Starting Up Stratechery Plus Ben Thompson
22. Ben Thompson's own description of Stratechery: free weekly articles and three subscriber-only daily updates a week on the... stratechery.com Article · Starting Up About Stratechery Ben Thompson
23. HubSpot's free CRM, with no expiry: up to two users and 1,000 contacts, with marketing, sales and service hubs to upgrade into. hubspot.com Tool · Starting Up HubSpot free CRM HubSpot
24. SurveySparrow's plans for chat-style surveys, NPS and CSAT. The forever free plan allows 75 responses a quarter, 3 active... surveysparrow.com Tool · Starting Up SurveySparrow pricing SurveySparrow

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