Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- An ATS and CRM built for staffing and recruitment agencies, tracking clients and placements as well as candidates. The page... recruitcrm.io Tool · Pricing page · Starting Up Recruit CRM pricing Recruit CRM
- A hands-on buyer's guide to ATS products, last updated October 2026, sorting them by who they suit (Workable for small teams... selectsoftwarereviews.com Article · 20 min read · Starting Up Best applicant tracking systems we've tested (SelectSoftware Reviews) Phil Strazzulla
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Video · 11 min · Starting Up
Everything you need to know about applicant tracking systems
Jobscan
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Video · 1 min · Starting Up
Get started with Zoho Recruit
Zoho Recruit
- A time and attendance app that the maker states is free forever for unlimited users, with mobile clock-ins, GPS tracking, face... jibble.io Tool · Product page · Starting Up Jibble: free time tracking and attendance Jibble
- Attendance and leave inside RazorpayX Payroll: attendance arrives through the website, biometric devices or APIs and flows... razorpay.com Tool · Product page · Starting Up RazorpayX Payroll attendance management Razorpay
- Truein is an Indian face-recognition attendance system for multi-site and field workforces (factories, facility management,... truein.com Tool · Pricing page · Starting Up Truein pricing Truein
- An app for deskless teams with time clock, scheduling, forms and chat. The page lists a Small Business plan free for up to 10... connecteam.com Tool · Pricing page · Starting Up Connecteam pricing Connecteam
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Video · 11 min · Starting Up
100% free attendance tracking with Jibble: walkthrough
Jibble
- Expense reports, receipt scanning and approvals from Zoho, priced in rupees. The page lists a Free plan for up to 3 users with... zoho.com Tool · Pricing page · Starting Up Zoho Expense pricing (India) Zoho
- An Indian travel and expense platform with prepaid corporate cards, built for enterprises with many employees spending on the... happay.com Tool · Product page · Starting Up Happay travel and expense management Happay
- The receipt-scanning expense app many US businesses use. The page lists the Collect plan at $5 a member a month and says... expensify.com Tool · Pricing page · Starting Up Expensify pricing Expensify
- A US corporate card with expense management built in. The page lists a Free plan at $0 a user a month with the card, receipt... ramp.com Tool · Pricing page · Starting Up Ramp pricing Ramp
- Expense software that reads card feeds and receipts from the cards a business already has. The page lists Growth at $11.99 an... fylehq.com Tool · Pricing page · Starting Up Fyle pricing Fyle
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Video · 15 min · Starting Up
Zoho Expense demo and getting started
Business Solution
- HDFC Bank's own page for its mid-tier business card, the one most small businesses with steady spend end up on. It states the... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Power Credit Card HDFC Bank
- HDFC Bank's entry business card, for a proprietor or small firm spending under a lakh a year on business costs. The page states... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Grow Credit Card HDFC Bank
- HDFC Bank's top business card, for a business putting several lakh a year through one card. The page states the ₹10,000 plus... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank Biz Black Credit Card HDFC Bank
- HDFC Bank's business card that links to any UPI app, for a small business that pays suppliers and expenses by UPI and wants the... hdfc.bank.in Tool · Product page · Starting Up HDFC Bank UPI RuPay Biz Credit Card HDFC Bank
- ICICI Bank's cashback business card, for a business that wants money back rather than points. The page sets out the ₹1,500 plus... icici.bank.in Tool · Product page · Starting Up ICICI Bank Business Advantage Black Credit Card ICICI Bank
- The cheaper sibling of ICICI's Black card, for a professional or small business with modest monthly spend. Joining fee ₹500... icici.bank.in Tool · Product page · Starting Up ICICI Bank Business Advantage Blue Credit Card ICICI Bank
- EnKash is an Indian spend management platform that issues corporate, prepaid, fuel, SaaS and digital marketing cards to a... enkash.com Tool · Product page · Starting Up EnKash Corporate Cards EnKash
- The RBI's own rules for every card issued in India, including the definitions that separate a business credit card from a... rbi.org.in Article · Regulation · Starting Up RBI Master Direction: Credit Card and Debit Card, Issuance and Conduct Reserve Bank of India
- The department's own guide to which return form fits whom, including ITR-3 for individuals with business income and ITR-4... incometax.gov.in Article · Help page · Starting Up Which ITR form applies to me? (ITR-1 to ITR-4) Income Tax Department, Government of India
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →